Friday March 12, 2021 By Dave
When Should You Use Progressive Web Apps?

When Should You Use Progressive Web Apps?

The age of the smartphone opened up an entire new window for companies to attach with their clients in an interactive manner using apps.

As a result of apps permit clients to work together with companies from anyplace at any time, apps shortly grew to become in style.

Sadly, apps will not be as thrilling to shoppers as they have been of their early days. This has resulted in app retention charges declining quickly and, for some manufacturers, their income has declined with them.

That’s why progressive internet apps have gotten more and more in style.

What Are Progressive Net Apps?

Progressive internet apps (PWAs) are common internet purposes/pages designed to look and performance like native cell purposes. PWAs use options of internet browsers and superior enhancement methods to present customers a local app-like expertise on any machine.

In brief, a progressive internet app fuses the look, really feel, and ease of use of an app however with the simple coding of an internet site.

The Distinction Between Native, Hybrid, and Progressive Apps

What’s the distinction between native, hybrid, and progressive internet apps?

Native Apps

  • coded to run on a selected platform
  • require separate codebases and associated overhead
  • can use a tool’s native capabilities and {hardware} to the fullest

Hybrid Apps

  • depend on frameworks (like Ionic, Cordova, React Native, and many others.) as an alternative of programming within the platform’s programming language
  • can share (a minimum of partially) codebase in most situations
  • can use most of a tool’s native capabilities and {hardware}

Progressive Net Apps

  • a hybrid between web sites and apps
  • designed to run a single codebase for all platforms (internet, cell, desktop)
  • restricted entry to a tool’s native capabilities, however sufficient for many use circumstances

Benefits of Progressive Net Apps

Regardless of being restricted in tapping into a tool’s native capabilities, are there any benefits of utilizing progressive internet apps?

There actually are. Listed here are among the most distinguished:

  • Reliability: They can be utilized offline and supply a secure expertise regardless of community situations.
  • Safety: Person data is safe on PWAs as each progressive internet app will need to have SSL certificates.
  • Pace: Due to caching via service workers and tapping into a tool’s sources, progressive internet apps supply a quick and seamless expertise.
  • Engagement: PWAs combine effectively with the net and gadgets, making them simple to work together with.

One other important benefit of PWAs is customers can save them on their dwelling screens with out the effort of downloading. This permits the PWA to load quicker the subsequent time it’s used.

Why Ought to I Use Progressive Net Apps?

One cause customers love apps is they typically supply higher experiences than internet purposes. Nonetheless, growing and sustaining native apps is plenty of work, to not point out the bills concerned.

In case your customers use completely different platforms (Android, iOS, and many others.), it’s important to code your app for every platform.

PWAs, nonetheless, don’t require you to code for every platform. They have been designed with the philosophy of “code as soon as, use all over the place.” When you code your PWA, it may be used in-browser (as an internet site or internet app), on desktops, and on cell gadgets.

This usually leads to higher efficiency, improved retention charges, and, in the end, an reasonably priced utility providing your customers a constructive consumer expertise (UX).

When Ought to You Use a Progressive Net App?

One cause manufacturers develop native apps is to cater to customers who return to their web sites to carry out particular actions ceaselessly. Apps make it simpler for these features to be carried out with out going to the model’s web site. In addition they have traits that make them enjoyable to make use of.

You should utilize progressive apps in the identical conditions native apps are used—for purposes you count on your guests to go to ceaselessly.

Different instances it is best to think about using a progressive internet app are when:

  • You don’t have the finances for a full-fledged app.
  • You want to get to market quick.
  • Correct indexing on engines like google is essential.
  • Cross-platform compatibility is important to your corporation.
  • You want to attain a wider viewers.

In case you meet any of the standards above, likelihood is you want a progressive app.

Progressive Net App Examples

Now that what a progressive internet app is, let’s take a look at some examples.


Uber, the ride-hailing firm, noticed a chance to broaden their buyer base by making a progressive internet app to make it simpler and quicker to request rides. The PWA works effectively no matter location, community velocity, or machine.

progressive web app example


For individuals who love preserving abreast of stories and traits throughout the globe, Flipboard is a must have. To extend their attain and allow customers to have entry to their favourite on-line journal, Flipboard developed a PWA.

flipboard progressive web app example

Decreased knowledge utilization permits customers to take pleasure in a quick, smooth expertise even in locations with poor community protection.


progressive web app example

In a bid to drive extra on-line orders, Starbucks invested in a progressive internet app. Even when offline, clients can browse the menu and add gadgets to their carts. As soon as again on-line, they’ll then place their orders.

Any business can use progressive internet apps. In case you can serve your clients by way of an internet site or an app, you can even serve them utilizing a PWA.

9 Causes to Use a Progressive Net App

Due to the numerous benefits that PWAs supply, there are myriad explanation why it is best to use one. Let’s take a look at 9 of the commonest ones.

1. You Don’t Have a Developed App But

As a result of progressive internet apps are simple and cheaper to develop than typical apps, you can have yours working very quickly. In case you’re ranging from scratch, you’re most likely higher off beginning with a progressive internet app as it is going to get to market quicker.

Because it has most of your web site’s core functionalities, you’ll nonetheless be capable to supply your clients good service and a constructive consumer expertise.

2. Scale back Bounce Charges

One of many fundamental causes for top bounce charges is a sluggish web site or app. Customers don’t need to wait lengthy for a web page to load.

That’s one other nice cause to make use of progressive internet apps.

Progressive internet apps assist reduce bounce rates as they provide customers a quick and seamless expertise. Take, for instance, Superbalist. By implementing a progressive internet app, they diminished their bounce fee by a whopping 21 percent.

3. Improve Time Spent on Pages

If you wish to improve the time customers spend in your pages, a progressive internet app is a technique you are able to do that.

Customers will usually abandon your web page if it masses slowly. As a result of a progressive internet app is light-weight and doesn’t put plenty of demand on a tool’s sources, it masses pages quick.

Transitioning to a different web page can also be seamless.

This may end up in customers spending extra time in your pages. For instance, Pinterest invested in a progressive internet app for cell experiences, which resulted in time spent on web page increasing by 40 percent.

4. Improve Pace and Reliability

Due to the shortage of heavy coding and repair staff’ use, progressive internet apps can load data quicker than conventional web sites. Since quick loading instances will be the distinction between a conversion and a drop-off, providing customers a fast technique to work together together with your model is important.

Aside from velocity, PWAs are usually extra dependable than each conventional web sites and apps. By design, there are fewer issues that might go flawed. As a result of they’re network-independent and platform agnostic, they need to work each time on any platform.

5. Improve Conversions

One of many fundamental drivers of conversions in right this moment’s extremely aggressive panorama is UX. Progressive internet apps rank extremely amongst platforms that supply the very best UX.

If increasing conversions is necessary to you, take a cue from AliExpress, who elevated their conversion fee for first-time customers by 104 percent.

6. You Wish to Optimize for Search Engines

SEO (search engine marketing) is without doubt one of the fundamental pillars of digital advertising. Each marketer is at all times on the lookout for methods to make their model extra seen on search engine outcomes pages (SERPs) and drive natural site visitors to their web site.

That is one space wherein progressive internet apps outshine native apps.

Native apps, as a result of they’re hosted on the customers’ gadgets, aren’t discoverable on-line. Nonetheless, as a result of progressive apps are primarily web sites, they’re seen by engines like google.

However discoverability shouldn’t be the one benefit PWAs have over native apps. Different benefits embody that progressive internet apps are:

  • indexable
  • quick
  • linkable
  • designed with UX in thoughts

If you wish to increase your search engine marketing whereas giving your customers a local app-like expertise, a progressive internet app could be the answer.

7. You Wish to Give attention to Cellular Customers

Analysis reveals that mobile devices drive 65 percent of all e-commerce site visitors. In case you’re in an business that depends closely on cell site visitors, you’ll undoubtedly need to leverage progressive internet apps.

As a result of your customers don’t should obtain an app, you can take pleasure in higher retention and engagement charges.

Whereas progressive internet apps work on any platform, they’re notably helpful on cell gadgets. Cellular gadgets have much less skill to load giant web sites or heavy apps, which leads to sluggish load speeds and poor UX.

Progressive internet apps resolve this downside by providing customers the identical expertise with out demanding their machine’s sources.

8. Enhance Shopper Retention

There are near three million apps on Google’s Play retailer. Sadly, for many of the apps downloaded, solely 25 percent of users use any given app after the day they downloaded it.

Progressive web apps help avoid native app abandonment

App abandonment leads to an enormous waste of time and sources for the builders and companies sponsoring these apps’ growth.

Once more, that is the place progressive internet apps can save the day.

Just a few explanation why progressive internet apps assist retain customers extra are:

  • Straightforward onboarding: You’ll be able to merely add the progressive internet app to your own home display screen. No registration is required.
  • No have to obtain: As a result of there’s no have to obtain a PWA, customers don’t have to fret about cupboard space on their gadgets. Many apps get uninstalled due to this.
  • Push notifications: Like these from native apps, these hold customers knowledgeable of any updates in your corporation.

Progressive internet apps are a superb manner of preserving your clients engaged together with your model.

9. No Monetization Limitations

Some of the important limitations of native apps is that Google or Apple should course of all in-app monetary transactions. No third events are allowed. For some companies, this association will be limiting.

With progressive internet apps, however, you’re not sure by such laws. You’ll be able to select any fee processor of your selection, simply as you’ll in your web site. You’re additionally in a position to monetize your PWA in any manner you want.


Progressive internet apps are the way forward for internet searching. Greater than that, they might be the way forward for customer experience within the e-commerce world.

That’s why you have to spend money on growing one to your companies.

With many benefits starting from ease of growth to improved search engine marketing to creating exceptional user experiences, investing in a progressive internet app could also be well worth the time.

Have you ever developed a progressive internet app for your corporation?

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