Monday February 15, 2021 By Dave
What’s New in Ecommerce, February 2021

There are some fascinating shake-ups on the horizon for ecommerce: Experiential procuring, Virt-ical worlds, Au naturale fashions.

We’re beginning to see indicators of them already — lots of them spurred on because of the occasions of 2020. Beneath, we’re going to discover what’s occurring with these new ecommerce tendencies and applied sciences and try a bunch of websites which might be setting actually cool examples for every.


1. Experiential Procuring

With many shops, both closed to in-person procuring in the course of the pandemic or their capacities severely restricted, on-line procuring and BOPIS grew to become far more enticing choices for customers.

That stated, shopping for one thing like a pair of denims or a brand new pair of glasses is way completely different than the pack of bathroom paper somebody’s purchased for years. There are just a few issues it’s important to attempt to know for those who’re going to love it and ensure it matches.

Augmented reality and different immersive procuring instruments are bringing these “try-on” capabilities to folks’s properties.

There are a selection of applied sciences constructed particularly for this objective:

Obsess is a very noteworthy one. It’s an ecommerce platform that allows retailers to construct nearly immersive procuring experiences. Charlotte Tilbury is one such retailer that’s making the most of it.

Obsess, the augmented reality and immersive shopping experience platform

On the finish of 2020, Obsess introduced that it had received $3.4 million in seed funding, so anticipate to see extra Obsess-powered ecommerce websites and apps.

ByondXR is one other platform that empowers manufacturers to design immersive experiences for web shoppers:

ByondXR helps brands create experiential shopping

Retailers like Lancome, Procter & Gamble, and Calvin Klein have used ByondXR’s immersive commerce know-how.

An alternative choice is obtainable by Matterport:

Matterport's virtual shopping experiences and 3D store mapping tech

This know-how is fascinating as you’re not simply making a digital retailer. You may as well design a 3D mannequin of a brick-and-mortar store that in-store consumers can use to get out and in rapidly.


2. Virt-ical Worlds

There’s a brand new development brewing, and we see it mostly on web sites for recent and youthful manufacturers. I wouldn’t say it’s nostalgic design, per se, although there are actually some components harking back to the daring, in-your-face model of the online within the late ‘90s and early ‘00s.

No, I feel what we see here’s a artistic reimagining of our world.

With so many individuals having frolicked of their properties and with their faces glued to screens, there’s been a blurring between our VIRTual and physICAL worlds. This new net design development is one I’m going to name the Virt-ical World. Whereas elements of those websites appear to be the web sites we’ve designed in years previous, there are movement, shade, and sizing components that really feel extra like a trippy digital simulation.

Let’s take a look at some examples.

Starface is an organization that creates acne-fighting merchandise.

Starface's in-your-face website design

This is likely one of the extra experimental designs on this set of examples. Nonetheless, it’s one which exhibits us how far the boundaries might be pushed with out completely compromising the net procuring expertise.

Billie is one other firm having enjoyable with this development. I’d say that is on the alternative finish of the spectrum.

Billie has a fun, candy-colored website design

For probably the most half, this ecommerce website appears much like different small retailer websites. Nevertheless, the enjoyable, candy-colored palette, the bobbing merchandise, and the colour shifts add a considerably surreal aspect to the design.

Catching THEO is one other ecommerce model enjoying round with this Virt-ical World.

Catching THEO mixes nostalgia and modern design

See what I imply by this model feeling considerably nostalgic? Fortunately, this website commits to right now’s good, clear, responsive design whereas solely utilizing among the extra enjoyable and quirky components from the previous.


Au Naturale Fashions

After I discuss au naturale fashions, I’m actually referring to the makeup-less faces, relaxed hairstyles, and informal attire that we’re seeing ecommerce fashions don nowadays.

I feel it’s protected to say we’ve the pandemic to thank for this. And it’s not simply because many people took a extra informal method to getting dressed in the course of the week. It’s additionally as a result of the pandemic wiped away the glitz and glamour from lots of our lives.

I don’t find out about you, however it was form of good seeing fewer Instagram influencers flaunting their luxurious life and extra actual folks rocking their matching pajama units. I feel manufacturers have sensed this alteration in temper over the past yr, they usually’re now placing ahead their very own easy and informal kinds for us to connect with.

There are tons of ecommerce web sites we’re seeing this on in 2021.

Right here’s Dove’s homepage, the place they particularly name consideration to the dearth of digital distortion within the photograph:

Dove says there's "no digital distortion" used in this photo of the model

Thinx additionally makes use of extra pure and realistic-looking fashions to indicate off its undergarment merchandise:

Realistic looking models on the Thinx ecommerce site

Madison Reed takes a novel method with this development:

Madison Reed shows off some of the real faces of its customers

Whereas the hair shade model does an amazing job of using diverse models around the site, it additionally has this scrolling bar exhibiting off its prospects’ very pure and actual faces.



It seems like ecommerce tendencies and applied sciences are altering at a fast tempo nowadays. That will help you keep on high of what’s new in ecommerce, keep tuned to this weblog for extra fascinating information and modifications to the panorama.

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