Friday March 5, 2021 By Dave
What Is the YouTube Measurement Program (YTMP)?

what is the youtube measurement program YTMP

Every so often Google and YouTube present us with a bit perception into what they’re considering. This small glimmer of hope exhibits us that we, too, can have success on the platform with the suitable steps. The YouTube Measurement Program is one in every of these little glimmers. 

YTMP gives a transparent record of all of the accepted companions that YouTube recommends we use along side the video platform. Software program for metrics, knowledge administration, influencer marketing, safety, and video insights are all current on the record. 

On this article, we’ll cowl what YTMP is and see if it’s price a deeper look. 

What Is the YouTube Measurement Program (YTMP)? 

what is the YTMP?

As entrepreneurs, we spend some huge cash on measurement instruments, software program, promoting, and evaluation; however how are you going to make sure the instruments you employ present essentially the most up-to-date and correct knowledge? 

Sadly, you’ll be able to’t. Once you spend money and time creating content material, investing in advertisements, and importing movies to YouTube, you need to make sure the analytics and metrics you obtain are an precise reflection of how nicely you carry out. 

That’s why YouTube created the YouTube Measurement Program (YTMP). It gives trusted and accepted unbiased firms really useful by YouTube. Now, once you’re selecting a brand new instrument or software program, you’ll be able to select from a wide range of firms really useful by YouTube. 

Why Is YTMP Essential? 

It’s necessary as a result of all the businesses have been personally vetted by YouTube, which implies they meet their necessities concerning service and requirements. It additionally means these firms present essentially the most correct and up-to-date info in your efficiency on YouTube. 

Instruments use completely different strategies to retailer, collect, and interpret knowledge. We will’t belief everybody with our info, particularly when it pertains to our enterprise. 

In the event you’re making an attempt to find success on YouTube, you desire a trusted firm with a monitor file of confirmed success. 

The YouTube Measurement Program takes care of this for you by personally vetting all the businesses and providing a YTMP certification. By partnering with these firms, you’re setting your self up for achievement. 

What About Different Service Suppliers? 

As we have a look at the accepted firms, you’ll see it’s a brief record, and there are dozens, if not tons of, of different companies providing comparable companies. 

Are all of those firms offering a sub-par service? Is their knowledge inaccurate? Do all of them have a poor popularity? 

Let’s take two in style instruments like VidIQ and TubeBuddy, for instance.  

Each aid you select key phrases, tags, write descriptions, and give you concepts for content material. They aid you to gauge competitors and see what’s trending on YouTube. 

However, they’re not a part of the YouTube Measurement Program. Why is that? 

It doesn’t essentially imply there’s one thing mistaken with these instruments or that they’re going to steal your info. It simply means they weren’t capable of meet this system’s strict necessities. Maybe they by no means even tried to work up an settlement with YouTube; we don’t know. 

The underside line is, it’s finest to all the time go along with what the platform itself recommends. If YouTube tells you that you need to use a sure set of companies, they’re your finest shot at success. 

YTMP Companions 

Let’s have a look at a number of the YouTube Measurement Program companions to see what units them aside.

Channel Manufacturing unit 

channel factory youtube measurement program

This world know-how and knowledge platform helps enhance video efficiency whereas rising contextual suitability and delivering extremely focused content material to the suitable viewers. Their flagship product, ViewIQ, analyzes each channel to make sure that you’re solely operating your advertisements on movies which might be related to your objectives. 

What number of occasions have you ever been on YouTube and had an advert pop up that has completely nothing to do with the content material you’re watching? If an advert for Budweiser is displaying on a video meant for teenagers below 12, you’ve obtained an issue. 

Channel Factory focuses on model suitability and amplification. By guaranteeing your advertisements show to solely essentially the most related viewers, you’ll be able to amplify your model and generate the next ROI. 

Integral Advert Science (IAS)

IAS is the worldwide chief in digital advert verification. They assist advertisers and content material creators obtain the perception and know-how crucial to guard themselves from fraud. 

The top aim is to assist create a worthwhile marketing campaign by focusing on the suitable viewers, zeroing in on each impression, and guaranteeing your advertisements are displayed the place they need to. 

This sounds quite a bit like what Channel Manufacturing unit does, however they’ve one major distinction. 

IAS focuses on “High quality Impressions.” They’ve even trademarked the phrase. 

This metric determines what an impression actually means. Basically, they confirm the impressions YouTube says you get are eyeballs from actual people who find themselves ready to purchase one thing, in the suitable atmosphere, and proper geographical location. 


Getting 1000’s of impressions on an advert doesn’t matter in case your advert wasn’t exhibited to the suitable viewers. Integral Advert Science helps make sure the impressions you get truly make a distinction together with your model. 


YouTube Measurement Program (YTMP) Partners - CreatorIQ

CreatorIQ helps discover influencers for endorsement and model offers. If you wish to leverage influencer marketing, CreatorIQ will aid you discover the suitable. 

They’ve 5 major product choices, Creator Core, Creator Join, Creator Pay, Creator Enhance, and Creator Hubs. I’ll break a few of them down. 

Creator Core is an incredible database of all the preferred influencers on YouTube. It even makes use of Google AI picture recognition to attach you with the suitable individual and forestall fraud. 

When you join with an influencer and your content material hits the plenty, you’ll additionally obtain reporting and analytics exhibiting what number of posts you made, impressions, engagement, and whole attain. 

Creator Join lets you construct a community of content material creators so you’ll be able to unfold your attain in a protected and encrypted atmosphere. 

Creator Pay is a approach so that you can make and settle for funds in a systematized and scalable approach. 

CreatorIQ is an all-in-one answer for influencer advertising. In the event you’re in search of a straightforward technique to discover influencers safely, with out having to DM tons of of creators, CreatorIQ looks like an awesome alternative. 

How Do You Know If a Firm Is A part of the YTMP?

There are two methods to seek out this out. The primary approach is to verify the YouTube measurement program web page. Right here you’ll discover a record of all the businesses inside every area of interest and a quick clarification of what they do and what units them aside. 

You too can discover out if a instrument is a part of this system by taking a look at their web site.

How Do You Know If a Company Is Part of the Youtube Measurement Program (YTMP)

The picture above is from the footer on Each firm that’s verified by the YouTube Measurement Program will obtain this seal of approval. You should utilize this to assist decide in case you plan to work with this firm or not. 

YTMP Certifications 

YouTube Measurement Program (YTMP) Certifications

When it comes right down to particular necessities, there are three. To change into YTMP verified, members should present the next: 

  • proof of robust demand available in the market
  • proof of a powerful and profitable business monitor file
  • continued compliance with Google and YouTube policies

All the businesses you see on YouTube’s record meet these necessities. That makes discovering the suitable platform a lot simpler. 

What Are the Vetting Requirements for the YouTube Measurement Program? 

I discussed the three certifications YouTube presents to their companions, however how do they get these certifications? There’s a strict vetting course of to weed out much less supreme instruments. Listed here are the requirements all YTMP companions should observe. 

Sturdy market demand: YouTube expects its companions to have a sure stage of demand within the business. They need the businesses they suggest to be in style and well-received by their area of interest. That is often a tell-tale signal that they’re offering top-notch service. 

Profitable monitor file: YouTube needs one of the best companions with long-term monitor information of success. Many firms on the record have been in enterprise for 10+ years, so the possibilities are they’re doing one thing proper.  

Coverage compliance: Everyone knows that Google is critical about its insurance policies they usually count on creators and advertisers to observe the foundations. The identical goes for service suppliers. YouTube will solely suggest firms with a confirmed monitor file for following the guidelines

Correct and up-to-date info: The aim of YTMP is to assist present creators and advertisers with solely essentially the most correct knowledge. To change into a part of this system, service suppliers must show that their knowledge aligns with YouTube. If they’ll try this, it’s a gold star for them. 

Actionable and insightful metrics: YouTube needs to make sure that the information these service suppliers supply is actionable, insightful, and has the potential to really make a distinction. 

Safety and security: Safety and security are critically necessary and that’s why YouTube requires all members to adjust to correct knowledge dealing with, encryption, and different safety measures. You possibly can belief that in case you select a YTMP associate that they’re correctly dealing with your non-public info.

What Does the YTMP Imply for Content material Creators? 

This leaves us with one closing thought, how can YTMP make a distinction in your corporation?

YouTube, Google, Facebook, Instagram, and all these platforms are continually making an attempt to determine new methods to get advertisers to decide on them. How can this new measurement program assist your organization? Listed here are a number of methods. 

1. Ensures Information Accuracy 

Most likely the largest plus is knowledge accuracy. We use so many instruments and admittedly, all of them inform us various things. In the event you’re in search engine optimization, you most likely use SEMrush and Ahrefs; however have you ever ever in contrast them? The info is totally completely different, so who will we belief? 

The aim of the YTMP is to supply essentially the most correct knowledge throughout the board so that you get a direct illustration of how your cash is being spent. 

2. Simple Competitors Evaluation 

YouTube lays all of it out and exhibits you every firm that they associate with. This makes it a lot simpler to decide on a service as a result of you’ll be able to evaluate them simply with out having to randomly crawl the SERPs trying to clear up your issues.

It’s quite a bit like strolling down the cereal aisle within the grocery retailer. You have got a a lot better probability of having fun with your cereal once you’re selecting between the 5 finest on the earth versus 100 random sorts of cereal. 

3. Match With The Proper Firm 

Firms are altering the way in which they supply companies and making an attempt to supply extra of an in-store expertise. Once you go along with a vetted associate you’re guaranteeing that you simply get an organization that aligns together with your objectives and goals. 

4. Belief, Security, and Safety 

Final however definitely not least, security and safety are every thing. We have now tons of information, and if the mistaken individual will get entry it might trigger large issues. Figuring out how firms deal with your info is so necessary, and the YTMP ensures you’re solely trusting your helpful knowledge with firms that know how you can deal with it correctly. 


Do you assume the YouTube Measurement Accomplice Program might make a distinction together with your content material creation? You’re more likely to discover a strong instrument that serves your wants. In the event you want extra assist these instruments don’t present, we can help

Keep in mind that within the sport of promoting, YouTube and Google typically give us a little glimpse into how they work and what we will do to succeed. That’s precisely what YTMP does. They’re telling you that these firms would possibly provide you with a bit benefit. 

Do you employ any of the businesses on the YouTube Measurement Program accepted record? If that’s the case, tell us which one within the feedback and what your expertise is/was? 

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