Thursday January 14, 2021 By Dave
The Most Important Reasons to Use a 302 Redirect

What is a 302 Redirect and Why Do They Matter?

Undecided what a 302 redirect is or when to make use of them? Are you interested in the impression in your search engine optimisation efforts?

I’ve acquired excellent news: 302 redirects are literally fairly easy. At its core, a 302 redirect is a strategy to inform engines like google and customers {that a} web page has moved briefly and to direct them to a brand new web page for a brief interval.

Easy sufficient, proper?

The issue is utilizing the improper redirect can considerably impression search engine optimisation and consumer expertise. That is why getting the redirect proper is essential to your overall digital marketing strategy.

So what’s the distinction between the forms of redirects, and when must you use a 302? Right here’s what you have to know.

What’s the Distinction Between a 302 Redirect and 301 Redirect?

A 302 redirect is an HTTP response standing code that tells engines like google a web page has moved, however solely briefly. It then directs customers (and engines like google) to the brand new, momentary web page.

A 301 redirect is a server-side HTTP response standing code that tells customers and engines like google a web page has completely moved, and it gained’t be coming again.

For customers, there’s little distinction between the 2 forms of redirects. They get despatched to a brand new (hopefully extra helpful) web page whatever the redirect kind.

The core distinction between a 302 redirect and a 301 redirect is the period of time the redirect is in place, however a 302 additionally leaves one thing vital behind: hyperlink fairness and web page rank.

If you use a 302 redirect, the unique web page often maintains its Google rating, so it shouldn’t impression your search engine optimisation efforts. Nonetheless, a 301 redirect causes the unique web page to lose rating and may trigger it to be deindexed by engines like google.

According to Google, the principle causes to make use of a 301 (everlasting) redirect are:

  • You’ve modified domains
  • Individuals entry your website by a number of URLs
  • You might be merging two web sites or pages

You may additionally use a 301 redirect when switching from HTTP to HTTPS or while you merge two associated pages. Any time you progress a web page and haven’t any intentions of bringing it again, use a 301.

If you use a 301 redirect, the unique web page is now not thought-about by Google, which is the principle cause you need to make sure you use the right kind of redirect.

Say you’ve spent years establishing a pillar content material web page to rank for a key term in your trade. You determine to take the web page down for just a few days to revamp and replace the web page. If you happen to use a 301 redirect, Google thinks the web page is gone eternally and removes the web page from indexing.


Use a 302 and Google is aware of the web page is coming again.

The kind of redirect you utilize severely impacts your search engine optimisation, so be sure you all the time use the right kind for the state of affairs.

4 Causes to Use a 302 Redirect

So, what are the precise advantages of utilizing a 302 redirect? Not all redirects are created equal, and utilizing the improper redirect can have a extreme impression in your website’s search engine optimisation, as we’ve already coated.

Bear in mind, a 301 redirect is everlasting. You might be telling Google and customers that the web page is gone and can by no means return. If the change shouldn’t be everlasting, you’ll need to use a 302 redirect.

Listed below are just a few advantages of utilizing a 302 over a 301 redirect.

302 Redirects Enhance UX

Few issues are extra irritating than clicking on a hyperlink and never discovering the content material you count on. It’s sufficient to ship most customers again to the search outcomes (and to a competitor).

A 302 redirect makes positive customers and engines like google all the time discover the content material they’re searching for. For instance, if a product is briefly out of inventory, you may use a 302 redirect to ship prospects to a associated product web page or a web page letting them know when the product is prone to be again in inventory. You may additionally use a 302 to ship customers to associated content material when you redesign a pillar content page.

302 Redirects Are Momentary

Not like 301 pages, 302 redirects are momentary, which suggests you possibly can change again at any time. This gives a variety of flexibility for website homeowners. For instance, you could possibly briefly ship website customers to a associated web page when you redesign a touchdown web page.

As a result of the change is momentary, Google gained’t take away the web page from search outcomes or in any other case devalue the web page in its rating.

302 Redirects Shouldn’t Harm Your search engine optimisation

A 302 redirect tells Google (and all other search engines) that the transfer is momentary and preserves the web page’s rating and hyperlink fairness. Consequently, implementing the redirect shouldn’t impression your search engine optimisation. Which means all of your exhausting work gained’t be in useless!

When the web page now not must be redirected, merely take away the redirect, and your search engine optimisation shouldn’t be affected.

302 Redirects Are Simpler to Implement

Making a 301 redirect requires entry to your server, which suggests most digital entrepreneurs and website homeowners must enlist the assistance of a developer to implement a 301 redirect. 302 redirects, nevertheless, may be created comparatively simply utilizing meta tags or a WordPress plugin. Which means you possibly can rapidly implement them and simply take them down.

Notice: Don’t use 302 redirects when completely transferring a web page simply because they’re simpler. If a web page transfer is everlasting, all the time use a 301 redirect. Relying in your website, 301 redirects is likely to be simple sufficient to create. If you happen to aren’t positive the place to begin, head to your host’s data base or search for a WordPress plugin.

When Ought to You Use a 302 Redirect?

Bear in mind, the core distinction between 301 and 302 redirects is the permanency of the transfer. In case you are transferring a web page for a short while, you’ll need to use a 302 redirect to protect the unique web page’s integrity (and rating).

Let’s take a look at just a few examples of while you’d need to use a 302.

When a Web page Is Moved Quickly

A 302 redirect makes no sensible distinction for customers. They nonetheless get despatched to the brand new web page regardless. For engines like google, nevertheless, the momentary nature of the change is essential.

Primarily, you’re telling engines like google, “Hey, don’t fear about this web page proper now; the opposite web page will probably be again quickly.”

In case you are assured the transfer is momentary, 302 is the way in which to go. For instance, you may transfer a web page briefly as a result of:

  • You might be updating the web page, however the brand new web page isn’t dwell but
  • You’re seeking to get suggestions a couple of new web page earlier than transferring completely
  • You’re operating a time-sensitive promotion and need to redirect guests to the web page for a short while

When a Web page Is Underneath Improvement

One more reason to make use of a short lived redirect is when a web page (or web site) is below improvement. Intensive redesigns may require taking your website offline, which may be irritating for customers and complicated for engines like google.

Slightly than leaving customers hanging, a short lived redirect lets them know the web page or website will probably be again very quickly.

On this state of affairs, you may ship customers to an e mail sign-up web page or to supply a countdown clock in order that they know when the positioning will probably be again. Right here’s an example of a countdown page from Themeforest with a countdown clock:

302 redirect example countdown page

The web page additionally provides hyperlinks to social media accounts to assist build a social media presence.

When the Content material Is Inactive or the Web page Damaged

You may additionally use a 302 redirect when a web page is damaged or inactive. You don’t need customers to land on a clean web page (or get a 404 error), so a short lived redirect will be the strategy to go. Bear in mind, solely use a 302 when you plan to convey the web page again.

For instance, the content material is likely to be inactive since you run a semi-annual sign-up interval for a membership website or you’ve a touchdown web page for a recurring webinar that’s at the moment unavailable. A 302 ought to guarantee the positioning maintains its search engine optimisation rating and is able to go while you need to reactivate the web page.

When a Product Is Unavailable

Take into consideration the final time you tried to order an merchandise on-line, solely to seek out out the product was now not in inventory. You had been so near having that merchandise in your fingers, solely to seek out out it’s gone, and you don’t have any concept when it is likely to be obtainable once more.

It’s irritating, and also you’re prone to head to a competitor to finish your buy. That is why stockouts (when a product is out of inventory or unavailable) can harm total income and impression model belief.

The truth is, objects will typically exit of inventory. It’s simply a part of doing enterprise. A producer may run out, or the availability chain may in any other case be impacted by one thing out of your management.

Whilst you won’t all the time have the ability to management stockouts, you should use redirects to protect consumer expertise. For instance, you may use a 302 redirect to ship customers to a waitlist web page, like this one:

302 redirect example out of stock page

You possibly can additionally ship customers to a associated product (simply you’ll want to allow them to know!). When the product is again in inventory, you possibly can reactivate the unique web page and protect all that search engine optimisation you labored so exhausting for.

When A/B Testing Content material or Design

Whether or not you’re in e-commerce, the service trade, or run a local business, A/B testing is essential to your backside line. A/B testing permits you to take a look at two totally different variations of the identical web page to see which model drives conversions, gross sales, or every other habits you need customers to take.

For instance, I used A/B testing to determine which CTAs to make use of within the sidebar of my web site.

Ab testing 302 redirect example

It seems, the orange button transformed a lot better than different colours.

Right here’s one other instance of the facility of A/B testing: WallMonkeys, an organization providing wall decals and murals, increased conversions by 550% through the use of A/B testing to determine what website customers had been extra possible to answer.

So the place do 302 redirects come into play?

Nicely, you don’t need to completely redirect your web page since you may discover out the unique web page was the most effective! As a substitute, use a 302 redirect to briefly ship a portion of your customers to the adjusted web page with out dropping your rating. When the take a look at is over, you possibly can take away the redirect and go proper again to regular.

In case you are scuffling with A/B testing, take a look at this information for creating a winning A/B testing strategy.

To Redirect to the Desktop or Cell Model of Your Website

If you happen to aren’t already providing a mobile-friendly web site, it’s previous time to take action. Severely. Google moved to mobile-first indexing in the summer of 2019.

Your website ought to already work nicely on each cell and desktop, however there are some explanation why you may nonetheless have a cell model of a web site.

For instance, a banking app may provide a streamlined model of their web site for cell customers, or they may discover most cell customers are searching for a department location. A 302 can ship these customers to essentially the most helpful web page. You may additionally use a streamlined navigation bar for cell and permit desktop customers to entry the entire model.

In each instances, a 302 redirect ensures each consumer lands on the positioning most helpful to them.


Redirects can get complicated: 301s, 302s, plus 404 errors for when pages are damaged.

Navigating these is usually a ache if you’re not a developer or a technical SEO expert. Hopefully, I’ve helped you higher perceive when and why you’d need to use 302 redirects in your website.

Right here’s the TL;DR model: 302 redirects are momentary and usually protect the search engine optimisation of the unique web page. 301 pages are everlasting and inform engines like google to ignore the previous web page in favor of the brand new web page.

Now that you just perceive the distinction, make certain to implement the proper one in your website.

Have you ever used a short lived redirect earlier than? What challenges did you face?

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