Tuesday January 26, 2021 By Dave
Study Confirms Moz Has the Largest Link Data Set

Backlinks proceed to be particularly worthwhile for web optimization, performing as a sign to search engines like google and yahoo that vouches for each the worth of your content material and the worthiness of your web site.

In measuring the success of your backlink efforts and informing your future web optimization priorities, the info issues. Relying on the instrument you employ, your outcomes can range tremendously and — on this case — the extra information the higher.

With this in thoughts, we’re excited to share that Moz has the most important hyperlink information set, in accordance with a research accomplished by Perficient.


The link index study was accomplished by Perficient, a revered publicly-traded consulting agency specializing in digital options. This award successful agency frequently publishes insightful studies, centered on web optimization traits and matters. For this research, Eric Enge, Principal at Perficient, Search Engine Land author, and well-known web optimization SME, led the investigation.

The research in contrast 3,000 search queries throughout the Expertise, Well being, and Finance market sectors to guage the hyperlink indexes of Moz, Ahrefs, SEMrush, and Majestic. The queries have been evenly cut up throughout the sectors, after which used to drag outcomes from Google for the highest 100 domains. This led to the statistically vital pattern dimension of 85,308 domains. Perficient then used the APIs for all 4 hyperlink indexes and evaluated the outcomes. Perficient additionally carried out handbook checks to validate outcomes.

Full disclosure: Moz financed the research, however Perficient carried out it independently — the conclusions are 100% their very own, with no affect from Moz.

“The hyperlink graph — the sum complete of all the hyperlinks that join the pages on the worldwide internet — is the inspiration of PageRank and the unique Google algorithm. Whereas lots has modified in 20 years, high-authority hyperlinks are nonetheless a driving power in how Google values and surfaces content material. Our objective is to disclose as a lot of the hyperlink graph as potential to perceive how Google sees the net and rewards authoritative content material, whereas on the similar time serving to individuals give attention to the very best high quality and most actionable hyperlinks.” — Dr. Pete Meyers


The Moz hyperlink index reported roughly 90% extra hyperlinks than Majestic, which reported the second-largest. Moz reported probably the most hyperlinks per area 72% of the time.

In hyperlink analysis, dimension issues. Whether or not you’re launching a hyperlink constructing marketing campaign, performing aggressive evaluation, or making a Google disavow file, discovering probably the most full set of hyperlinks to any URL or area straight impacts the standard of your work as an web optimization.

Moz reported probably the most linking domains 60% of the time.

When performing hyperlink analysis, the variety of uncooked hyperlinks is not at all times as vital because the variety of distinctive linking domains. A instrument that studies 1,000,000 hyperlinks, however all from the identical area, is not practically as worthwhile as a instrument that studies 1,000 hyperlinks from 100 completely different domains. Hyperlinks typically repeat throughout the identical area (assume footer or sidebar hyperlinks), so discovering probably the most distinctive linking domains — versus uncooked hyperlink counts — is usually a extra helpful metric for SEOs.

Moz narrowly trailed Majestic by 0.2% as having the bottom % of duplicate hyperlinks.

Hyperlink counts will be inflated when instruments report duplicate hyperlinks. For instance, some instruments may report a hyperlink discovered with each HTTP:// and HTTPS:// as two separate hyperlinks, regardless that one canonicals to the opposite. A decrease proportion of duplicate hyperlinks can point out higher information high quality.

That is the second research in current months to find out that Moz hyperlink information stands above the remainder. In October of 2020, Search Engine Land compared eight SEO tools, and likewise famous that Moz studies a considerably larger variety of linking domains.


Maybe simply as vital because the breadth of the info is that Moz instruments make managing web optimization simpler, as these evaluations point out:

Carly Schoonhoven, Senior web optimization Supervisor at Obility: “Moz makes my life simpler in so some ways. When doing hyperlink constructing, significantly, I completely love the hyperlink intersect instrument. It’s a extremely nice strategy to discover linking alternatives rapidly with out having to place in a number of further effort. I additionally love that, , any information you want is absolutely solely simply a few clicks away, whether or not or not it’s website errors or backlinks or key phrases. It simply actually is intuitive and makes discovering information actually quick.”

Kristina Kledzik, web optimization Supervisor at Rover: “Moz has been a essential a part of my hyperlink constructing methods and aggressive evaluation for 5 years now, by way of company work and in-house web optimization. It’s straightforward to make use of, straightforward to grasp, and provides an additional layer of data to each web site you go to. Undoubtedly a should have for any web optimization.”

Lily Ray, web optimization Director at Path Interactive: “I like utilizing Moz Hyperlink Explorer to see how potential shoppers are doing in comparison with their rivals. You will get as granular as wanting on the particular person URL stage, which is absolutely useful.”

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