The CMO at Twitter, Leslie Berland, has announced a considerable rebrand supposed to mirror the expertise of utilizing the positioning. The transfer was introduced on the platform first and later confirmed on its blog.
Twitter hopes the visible identification will “totally mirror the complexity, fluidity, and energy of the conversations at the moment.”
The immediately recognizable chook logomark stays, as does the inoffensive tech-blue. However the whole lot else has been grunged up.
moderately than construct the system up from every element half or construct round a selected component, we embarked upon constructing a inventive design system that’s deliberately imperfect
— Donna Lamar, International ECD, Twitter
There’s a model new customized typeface named “Chirp” designed in collaboration with Grilli Type. It mixes options of gothics and grotesques with hipster-friendly quirks and replaces the decidedly company Helvetica.
Probably the most visually arresting parts are the print-inspired collages, faux-print results, and misery marks. It’s a transfer away from the protected, minimal type that has dominated the design trade for greater than a decade.
There are layers of invoice posters torn off in items revealing textual content beneath, macroscopic views of individuals, and an all-pervading easy cool. Suppose Paris, on a Sunday morning, circa 1997.
It’s thrilling to see a serious model strike out in a brand new path, significantly one which isn’t Google-derived. There’s loads of power within the new art work, however it doesn’t escape discover that this can be a floor stage restyle; the core design stays.
Is that this a glimpse of design over the following few years: a braver, irreverent, and decidedly less-corporate type of company design? Or, a misstep we’ll all neglect as quickly as Materials Design 3.0 is launched?