Wednesday January 13, 2021 By Dave
How to Use the Boomerang App for Social Media Marketing Campaigns

How to Use the Boomerang App for Social Media Campaigns

The normal boomerang is a curved throwing stick, created someday between 25,000 and 50,000 years in the past. A preferred model you may need heard of is the “returning boomerang.” This stick is curved, flattened, and designed to return to the thrower.

The Boomerang app, alternatively, creates enjoyable mini-videos you may share on-line.

What are the similarities?

We’ll get to that in a sec, however since that is the Neil Patel weblog, there’s no shock which Boomerang this put up will give attention to!

Many manufacturers are utilizing Boomerang to attach, interact, and drive brand awareness.

So, how will you get began utilizing this instrument? Extra importantly, how do you create content material that gives you an edge over your rivals? Earlier than we reply these questions, let’s first go over what the Boomerang app is.

What Is the Boomerang App?

Boomerang is Instagram’s standalone app, created in 2015.

You should utilize it to create a video loop that performs ahead and in reverse, many times. On this manner, the video constantly returns to the beginning (similar to a standard boomerang returns to the thrower).

How lengthy is the video loop?

Simply. One. Second.

Some entrepreneurs would possibly simply dismiss the app or draw back from utilizing it. How are you going to get your message throughout in a single second? Under, you’ll see how straightforward it may be to create content that’s solely a second lengthy however leaves an enduring impression.

Earlier than we get there, it’s vital to say that Boomerang content material is supposed to be enjoyable! This isn’t a platform for speaking sophisticated or profound messages. Keep in mind, you solely have one second.

So on the subject of creating movies on the Boomerang app, suppose gentle, enjoyable, and thrilling content material your viewers will like to see and share.

How Does the Boomerang App Work?

In accordance with the Apple App Store, “the app takes ten photographs and stitches them collectively, hastens the video and smooths out any bumps, then loops it backwards and forwards.”

To proceed making the app thrilling to make use of, the creators launched a couple of further options, together with SlowMo, Echo, Duo, and Trimming:

  • SlowMo: With this selection, movies play for 2 seconds ahead and two seconds backward. Because the title suggests, it slows down your video clip to assist seize each element.
  • Echo: This characteristic creates a double imaginative and prescient impact in your Boomerang video clips.
  • Duo: This feature shortly rewinds to the beginning of the video clip (by rushing up and slowing down), which provides a glitchy really feel and texturized impact.
  • Trimming: This characteristic lets you edit the video clip size and determine when it ought to begin and finish.

Learn how to Get the Standalone Boomerang App

As a result of it is a separate app from Instagram, you don’t have to fret about having a private or enterprise Instagram account to obtain it. You possibly can merely obtain the app and set up it straight in your iOS or Android machine.

How to install the Boomerang app.

Learn how to Create a Boomerang Utilizing the App

When you’ve downloaded the app to your cellphone, merely faucet the white button on the underside middle of the display screen.

The Boomerang app button you click to add a video.

This permits the app to take a burst of photographs and create a Boomerang video clip for you.

To make some technical changes, you may faucet the display screen 4 instances, utilizing 4 fingers. This allows you to alter the decision of the video, body charge, body rely, and the way the video replays.

If you’re comfortable along with your new Boomerang clip, you may press the “Save” button within the high proper nook.

As proven within the image beneath, you’ve gotten the choice to share your clip on Instagram, Fb, or different platforms.

Shows how to use your boomerang app shares your video to social media.

Why Use Boomerang?

What makes the Boomerang app particular, and why do you have to use it over different platforms?

1. Shareability

On this social media age, creating shareable content is important. This helps develop your model and get your content material in entrance of the fitting folks.

The Boomerang app is nice as a result of quick movies are inherently simpler to share.

It’s additionally simpler to get somebody to decide to watching a one-second clip, reasonably than an extended, extra detailed video.

2. Video Content material Is King

Irrespective of how you are feeling about video, you may’t dispute how efficient it’s.

Studies present 92% of entrepreneurs who use video advertising and marketing say it’s a vital a part of their advertising and marketing technique, and 83% of entrepreneurs say video advertising and marketing has helped them generate extra leads.

As well as, 74% of shoppers who’ve watched an explainer video a couple of product ended up shopping for it.

These numbers all level to at least one reality: visible content material works.

With Boomerang, you may proceed to create movies and provides your market the visible content material they take pleasure in.

3. Simplicity

As a busy marketer, you don’t have the time to strive to determine one other sophisticated new app.

You need one thing straightforward to make use of. You need to fear about creating the fitting content material, not the technical points of the app.

Boomerang ticks this field as a result of it’s easy to make use of and user-friendly.

In only a few seconds, you may have a viral video your market loves.

For those who haven’t created Boomerangs on your social media advertising and marketing campaigns, it’s by no means too late to begin. It may be a enjoyable and efficient strategy to improve model consciousness and allow you to obtain your general advertising and marketing objectives.

Boomerang Advertising and marketing Makes use of

We’ve already highlighted how easy it’s to make use of the Boomerang app. Now comes the enjoyable half.

The next concepts can provide you some inspiration on the best way to get began with creating enjoyable Boomerang content material that’s related to your viewers.

Showcase Your self Finishing Work

All it’s good to do to create a Boomerang is faucet a button, however urgent the report button is barely a little bit piece of the puzzle.

The true job is discovering one thing fascinating to seize, one thing that may instantly get your viewers’s consideration, one thing novel.

The place do you begin?

Constantly being inventive a couple of services or products could be difficult, particularly when you’ve been engaged on it for some time.

To get began, put your self in your shoppers’ footwear and ask your self, “What would I discover fascinating about this services or products?”

Finishing an fascinating aspect of your work can do the trick. Listed here are some examples:

  • Advertising and marketing for a restaurant? How about capturing the chef including seasoning to the dishes?
  • For those who’re advertising and marketing for a clothes designer, you may present the fashions strolling down the runway or seize the designer sketching.
  • Advertising and marketing for an artist? Document that remaining brushstroke throughout a portray.

There isn’t any proper or mistaken right here, nevertheless it’s vital to grasp that simplicity will help get your message throughout.

An excellent instance of that is how Profit Cosmetics used the Boomerang app for Instagram.

boomerang marketing example

First, they clearly bought the “hold it easy” memo.

They determined to seize a mannequin placing on mascara, selecting to give attention to the outcomes of their product as a result of that’s vital to their shoppers.

When placing collectively content material concepts, take into consideration your shoppers and what would nudge them into shopping for or at the very least getting enthusiastic about your product.

Present Off Your Work Tradition

When occupied with content material concepts, don’t restrict it to solely your services or products. Generally your viewers needs to know extra about what’s occurring behind-the-scenes.

The Boomerang app lets you showcase the office tradition of your model. Are your workers having enjoyable within the workplace? Does your model have a lightweight and enjoyable power that you just need to share along with your viewers?

Seize these moments as a result of they will help you create actual connections along with your market.

An instance of an awesome behind-the-scenes second is that this enjoyable and charming Boomerang from Cosmopolitan.

boomerang marketing example

There isn’t {a magazine} in sight, and Cosmopolitan doesn’t promote bubblegum (final time we checked), however this clip nonetheless bought hundreds of likes. What’s the enchantment?

First, it’s in regards to the movement. We are able to’t assist however give attention to the bubble because it grows to the purpose of virtually popping, after which will get smaller once more. It immediately grabs anybody’s consideration.

Extra importantly, this playful and enjoyable second endears and connects the model to its viewers.

Exhibit Your Firm’s Altruism

It’s straightforward to imagine that you just want some huge cash to make a distinction, however that’s not at all times the case. Even when you personal a small firm with significantly much less turnover than your rivals, you may nonetheless make an influence.

Do you are feeling strongly about making a distinction in your group? Does your workforce generally get entangled in volunteer work over the weekends? Is there a selected trigger you’ve been enthusiastic about for a while?

Regardless of the case, you may create a Boomerang and present your organization’s compassion.

Take into account the next concepts:

  • Your workforce arriving outdoors your native charity group
  • Giving meals or attire to the needy
  • Another particular second that reveals your dedication to creating a distinction

Present Customers Learn how to Do a Process

For those who not too long ago added new options to your product, or when you’ve got a sophisticated software program system, why not present your customers the best way to use it?

They’ll respect seeing this, and it is likely to be the ultimate push to encourage folks on the fence to make the acquisition.

An excellent instance of this may be seen within the Boomerang beneath.

verge boomerang marketing example

Verge determined to make use of Boomerang to point out off Microsoft’s Floor Guide laptop computer.

In only a fast second, shoppers can see how the product appears to be like and the best way to assemble the display screen and keyboard.

For those who purchased the product and have been scuffling with this, that’s good for you.

For those who’re a fan of the model or wish to buy a brand new laptop computer, you may additionally begin questioning in regards to the fascinating new options the product has. This video reveals you’ll find a Boomerang second in any scenario.

Present Off Your Product’s Magnificence

When it got here to displaying off their product, jewellery model Diamond Mansion saved issues easy.

They knew putting their cushion-cut, double halo ring beneath the fitting lighting would seize their followers’ consideration.

Check out the Boomerang below.

diamond boomerang marketing example

This clip works as a result of the model understands its market and what they need to see: a phenomenal, sparkly diamond ring.

You don’t need to complicate issues by making an attempt to convey too many messages directly. Boomerang clips are too quick for that. Simply hold it to at least one, easy concept that’s related to your market.


As you already know, on the subject of social media marketing, quite a bit goes into creating the fitting content material on any platform.

Along with planning and creating content material, there’s additionally the aspect of partaking along with your viewers, constructing belief, and retaining them engaged, to not point out competing with hundreds of different manufacturers that need your market’s consideration.

It’s vital, due to this fact, to make use of tendencies to diversify your content material.

Creating mini one-second movies generally is a enjoyable and thrilling addition to your feed. It could additionally give your viewers one thing to recollect you by.

When creating Boomerang video clips, bear in mind to at all times take into consideration one thought or message you need to convey.

Keep things simple, be inventive, and have enjoyable whereas creating new content material on your viewers to eat.

How have you ever used the Boomerang app on your advertising and marketing?

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