Wednesday February 17, 2021 By Dave
How to Use Employee Spotlights to Grow Sales

how to use employee spotlights to grow sales

As a enterprise proprietor, you recognize your staff are very important to your organization’s success. That doesn’t imply they all the time really feel appreciated, nevertheless.

Common recognition at firm conferences is important, however so is making your appreciation public. Worker spotlights allow you to inform the world about prime staff and discover their contributions to your organization.

Worker spotlights aren’t only a option to acknowledge and reward loyal, hardworking staff. They’re an uber-effective (and perennially underused) advertising and marketing tactic. They may also help humanize your model and, in the end, enhance gross sales.

It’s time to cease taking our staff with no consideration. Right here’s the right way to use worker spotlights to present your workers the popularity they deserve whereas growing your business.

6 Advantages of Worker Spotlights

In the beginning, worker spotlights are about recognizing the fantastic individuals who work on your firm, however that’s not the one profit.

Additionally they make for extremely efficient advertising and marketing collateral. There’s no company gross sales message with an worker highlight. Simply authentic brand storytelling that shares what makes your organization stand out.

That sort of message comes with some important advantages—the sort that may ship revenues hovering.

Increase Your Recruitment Technique

Worker spotlights are a unbelievable device to assist your organization appeal to the easiest expertise. The sort of expertise that takes your organization’s gross sales to the subsequent degree.

It’s an enormous dedication for somebody to tackle a brand new position. Much more so if it’s senior administration or an government place. When all job adverts look comparable, potential staff search for as a lot inside info as attainable.

They wish to know what it’s wish to work at your organization, who their colleagues may be, and what perks they’ll anticipate.

Worker spotlights spotlight the day-to-day expertise at your organization and might be the deciding issue that sways a candidate’s resolution in your favor. In case you are hiring, you possibly can run advert campaigns about job positions that includes actual staff.

Foster Significant Connections Between Workers

There are few higher methods to create significant connections between your staff than a sequence of articles and interviews that shine a lightweight on particular person staff.

Worker spotlights might be notably highly effective in giant enterprise corporations the place it may be arduous for workers to get to know folks in several departments.

They break down limitations and silos that separate departments and provides staff a nifty manner of putting up a dialog between groups. This will improve productiveness, communication, and your backside line.

Enhance Engagement and Attain on Social Media

Worker spotlights are normally extremely common when shared on social media. Workers, their associates, and households like to share posts about folks they know. Whereas company gross sales messages would possibly solely choose up a handful of shares, this sort of social media engagement might be transformational.

Every remark, like and share, will get your organization in entrance of a a lot greater viewers. That would result in new candidates and even new purchasers. Potential purchasers be ok with working with an organization with extremely engaged, related, and completely satisfied staff.

Employee Spotlight Twitch

As you possibly can see, Twitch’s worker highlight received over 250 likes and shares and confirmed off their firm branding.

Win Over Potential Purchasers

Worker spotlights are a unbelievable device to win over new purchasers. When there’s not a lot distinction between corporations by way of worth or earlier work, the choice can typically come right down to which firm the consumer thinks will probably be extra pleasurable to work with.

Take into consideration which firm you’ll select to work with: a faceless company that doesn’t actually have a workforce web page on its web site or an organization that’s happy with each single worker and goes out of its option to present them off?

Develop Current Shopper Relationships

Worker spotlights aren’t simply nice for profitable new purchasers. They will additionally enhance the connection together with your current purchasers. Whenever you ship out worker spotlights in your email newsletter, you give your current purchasers one other alternative to have interaction together with your model and reaffirm their option to work with you.

They will observe up on companies that worker provides or be taught extra about their contacts at your organization.

This may increasingly offer you extra enterprise because of one thing talked about in your spotlights.

Enhance Your Firm’s Popularity

Glassdoor and different job evaluate web sites have made all of it too straightforward to dig up dust on corporations. Worker spotlights provide the probability to bolster your organization’s picture.

The money and time invested in creating worker spotlights present your organization cares about its staff. The content material of every highlight can additional bolster your status.

What will get mentioned by staff can show your organization is dedicated to making a rewarding and difficult working surroundings. That tells attainable recruits there’s a great company culture, and you don’t have anything to cover.

The right way to Create an Worker Highlight

Now that you just perceive the various advantages of making an worker highlight let’s cowl the right way to create them.

Earlier than creating the content material, ask your self these three questions:

  1. Who’re you going to focus on?
  2. What are you going to incorporate in your highlight?
  3. The place are you going to submit it?

Who to Spotlight

Nobody must be off-limits on the subject of creating worker spotlights—until they don’t wish to take part, in fact. (Don’t drive staff to participate towards their will.)

For many who are keen, nevertheless, be sure to spotlight a broad cross-section of your workforce. Everybody from the manager management workforce right down to the brand new intern deserves the chance to be acknowledged.

What to Embrace in an Worker Highlight

When you can embody no matter you want in your worker highlight, there’s a standard format that almost all employers are inclined to take.

The Necessities of an Worker Highlight

There are a number of components no worker highlight must be with out. These are:

  • worker identify
  • worker image
  • job title
  • direct quote

An worker highlight doesn’t need to be as complete as you would possibly suppose. This info alone might be sufficient to realize a few of the advantages we lined above.

The Elective (however Advisable) Extras:

If you wish to make your spotlights shine, take into account including much more element to assist readers get the total image. For instance:

  • an in depth description of their position
  • the size of their employment
  • a question-and-answer session
  • their hobbies outdoors of labor
  • the rest attention-grabbing in regards to the worker

What to Ask Workers in a Highlight Characteristic

A video interview or a written Q&A session can deliver your worker highlight to life. Be certain to ask questions that may make it straightforward for workers to speak favorably about your organization and provides readers and viewers a good suggestion of what working there really appears to be like like.

Listed here are some matters to cowl:

  • worker perks
  • firm tradition
  • firm management
  • the job position, and why it’s pleasurable
  • why the worker took the job
Employee spotlight questions

Civis Analytics makes use of a Q&A method highlight that helps readers get to know their staff.

Nonetheless, watch out to not get too hung up within the trivia of their roles or making an attempt to get the proper soundbite. Canned questions can lead to stale solutions. As a substitute, belief your interviewer instincts and delve deeper into something attention-grabbing the staff share.

The extra uncommon and completely different every of your worker spotlights, the extra doubtless folks will probably be to learn each one. That additionally means mixing up the format of various spotlights can work nicely.

Quick-Type Spotlights Vs. Lengthy-Type Spotlights

Your worker spotlights might be long-form written items of short-form snippets, movies, or social media posts. There are advantages to each short-form and long-form spotlights.

So, why select?

When you’re going to the hassle of making worker spotlights, take into account doing each. Begin the worker highlight with a short-form government abstract or introductory video so readers can be taught all the things at a look.

Then go into extra element for individuals who wish to spend time attending to know your staff. You possibly can submit the full-length video interview or transcribe your complete Q&A session. You possibly can even have staff write an in-depth weblog submit.

Don’t be afraid to cut up long-form spotlights into brief, digestible chunks that may be shared on social media platforms, both. The extra methods you possibly can repurpose the content, the extra useful they turn into.

The place to Submit Worker Spotlights

Submit your worker spotlights wherever and in every single place. Your brand blog is a superb beginning place. Create a brand new submit for each worker highlight and have a devoted part of your weblog the place readers can simply browse previous spotlights.

Use social media to get the phrase out and hyperlink again to your weblog posts. Platforms like Fb, LinkedIn, and Twitter are an effective way to considerably improve the quantity of people that will learn your spotlights.

Don’t be afraid of utilizing video snippets or direct quotes from every highlight to create posts, both. You can too highlight staff by letting them have complete control over your social media accounts for a day.

Employee Spotlight Instagram

It’s additionally price together with each new highlight in your company publication. We’ve already mentioned the good thing about displaying potential and present purchasers your spotlights, and it is a wonderful means to ensure everybody is aware of about them.

When you’ve filmed your worker highlight, it’s best to add it to YouTube, too. Not solely is YouTube an effective way to host your movies, however most of these movies are additionally extremely share-worthy and might improve publicity on the platform.

Lastly, don’t overlook to share your worker spotlights in your firm’s intranet or on the spot messaging app. Spotlights are nice for boosting employee morale and serving to staff get to know their colleagues higher.

What to Do After Publishing Worker Spotlights

When you’ve accomplished the primary few worker spotlights, spend time gathering suggestions out of your workforce and your viewers. Ask them what they appreciated in regards to the interviews, what they didn’t like, and something they thought was lacking. You possibly can even ask who must be highlighted subsequent.

Armed with this info, you can also make your subsequent batch of worker spotlights even higher. Acquire extra suggestions after after which optimize them once more. No matter you do, don’t cease creating them. The extra spotlights you create, the extra probability your small business will profit from them.

It received’t take lengthy earlier than worker spotlights turn into ingrained in your organization tradition. You’ll marvel the way you ever did with out them.


It’s not an over-exaggeration to say worker spotlights can remodel your organization for the higher. You should utilize them to:

  • appeal to higher expertise
  • enhance worker morale
  • increase your attain
  • win new purchasers
  • construct stronger relationships with current purchasers
  • enhance your organization’s status

It’s not arduous to create them, both. A easy Q&A or a short video is all it’s good to begin altering your organization tradition for the higher and improving sales consequently. What’s stopping you from getting began right now?

Who would be the star of your subsequent worker highlight? Share within the feedback!

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