Friday March 5, 2021 By Dave
How to Use Data Visualization in Your Content to Increase Readers and Leads

How to Use Data Visualization in Your Content to Increase Readers and Leads

Have you ever heard of data visualization? Even when you don’t know the time period, you’ve most likely seen some examples.

Information visualization refers to graphical pictures that symbolize and clarify knowledge tendencies or different numerical data, akin to charts, maps, scatter plots, or graphs.

You should use knowledge visualization in articles or on net pages to make numbers and knowledge simply digestible to the reader. Particularly if you find yourself attempting to distill down complicated matters to transform extra readers, knowledge can add worth and assist you make your case.

The Advantages of Information Visualization

Visuals are a robust addition to your articles and shows.

Our brains course of pictures at a speedy tempo, based on an MIT study. Together with visuals in your article not solely breaks up the textual content and offers your reader one thing else to have a look at, but additionally could assist them course of the knowledge extra shortly.

Give it some thought: we’ve been speaking visually from the cave portray days. Information visualization simply takes picture communication to the subsequent stage, integrating stats and knowledge into compelling visuals that your mind can soak up quicker than simply scanning numbers.

Plus, it’s extra than simply laying out the numbers. Information visualization is about presenting knowledge in a really particular technique to again up your claims or illustrate your level. It’s greater than only a desk of statistics the reader has to work via to determine for themselves.

Numbers can usually be the “proof” that you must persuade your reader to take the next step or to make a purchase, however many individuals don’t wish to take the time to learn via all the info.

In keeping with the Nielsen Norman Group, folks don’t learn word-for-word on-line, going again to the web’s earliest days. As an alternative, they scan, searching for stand-out headlines and pictures that seize them. Information visualization offers you that chance to seize their curiosity and get essential stats in entrance of their eyes.

Examples of Information Visualization

Are you impressed to start out creating knowledge visualization images for your content, or are you continue to needing some examples? Listed here are just a few concepts to get you pondering.

1. USA Right this moment Housing Bubble Graphic

Utilizing an interactive map, USA Today created this graphic to assist readers perceive the info behind present housing gross sales tendencies. The easy colour palette makes it visually interesting, and the flexibility to scroll over every state to be taught extra means readers could spend extra time on the web page, interacting with the info.

USA Today example of data visualization

2. CNBC Job Change Graph

This visible from CNBC is an instance of utilizing a bar graph in a visually compelling approach. At a fast look, you may see what’s rising and reducing. As you look nearer, you may try extra element concerning the numbers and specifics.

CNBC example of data visualization

3. NY Occasions Vitamin Scatter Plot

Scatter plots can get complicated, which is why this graphic from the NY Times makes use of pictures to assist make the purpose. It additionally explains the XY axes, so readers perceive what they’re .

Data Visualization - NY Times nutrition scatter plot

Forms of Information Visualization

On the subject of creating distinctive pictures, the one restrict is your creativeness, however listed below are just a few widespread sorts to get you began.

Bar Graphs

Bar graphs are a easy choice. Assume again to your college days and science initiatives. Bar graphs will be vertical or horizontal, with every bar representing the values of every class.

Bar graphs can symbolize any set of numbers that you must evaluate side-by-side, and you need to use colours to replicate totally different classes. For instance, you possibly can evaluate salaries for various jobs, costs for various merchandise, or populations of various teams.

example bar graph for data visualization

Pie Charts

Pie charts encompass circles representing 100% of one thing, damaged into “slices” of ratios or percentages.

They’re an effective way for example how numerous classes evaluate to their bigger context. As an illustration, you may present how many individuals of a sure group have totally different behaviors, habits, or preferences.

Data visualization pie chart


Whereas not all the time essentially the most visually compelling, tables can let you present a number of knowledge factors or classes to assist folks perceive the relationships amongst objects.

On a desk, you may lay out in rows the primary classes you’re evaluating. Alongside every column, you may embrace as many alternative matters as that you must.

Tables are easy and helpful however can simply get cluttered. Make certain to focus on the sections that want your consideration and use colors to make things stand out. Preserve every thing lined up and clear to make it simply scannable in your readers.

Data visualization using a table


An influence horse of on-line pictures, infographics can imply virtually something. Nonetheless, an infographic usually acts as a curated assortment of charts, graphs, icons, and quick textual content to share high-level details about a subject or inform a story.

They’re often vertically designed, with strong headlines and numbers. Its energy is available in combining numerous components to inform a narrative. Infographics are nice for an outline, akin to a short historical past behind a subject or a fast lesson.

Infograph example of data visualization


What’s extra visible than a GIF? Functioning as a fast video, a GIF can let you present progress, motion, regression, or progress. GIFs usually contain an animated graph or chart that reveals demographics or change over time.

Gif example of data visualization


When the knowledge you current is demographically or locally focused, maps may help inform that story visually. You possibly can join readers with data regarding particular areas or teams of individuals in these places.

Shade-coding totally different areas of your maps may give your readers a fast visible of precisely which areas relate to which matters in your content material. As an illustration, you may shade areas crimson or blue relying on how that area voted on a selected subject or election.

map example of data visualization

Warmth Maps

A heat map can show areas of concentration or intensity. You should use this for precise temperatures, akin to local weather or document temperatures in sure areas, or you possibly can use it for proverbial warmth, exhibiting depth and even recognition.

Generally warmth maps illustrate inhabitants density, as an example, or the behavior of users on a website, akin to how usually they work together with a sure space.

example heat map for data visualization

Scatter Plots

A scatter plot is a sort of graph that reveals the correlation or relationship between two matters on a horizontal and vertical axis, with dots scattered all through to symbolize examples of that relationship.

You possibly can draw a line via the realm the place the dots are concentrated to see tendencies. Your reader can see that as one issue adjustments, akin to will increase or heats up, the opposite issue tends to reply indirectly.

scatter plot example of data visualization

Pair Up Easy Information Visualization Sorts

The above are just some of the straightforward components you need to use for example your knowledge. The choices are virtually innumerable. Nearly any type of chart, graph, or map will be employed.

Nonetheless, a number of the finest knowledge visualizations combine a number of sorts or pair up a couple of ingredient. As an illustration, you need to use a collection of pie charts to indicate how tendencies have modified over time.

Generally, matching up a number of components can illustrate your level extra totally or let you describe numerous factors of your narrative higher. You possibly can even use a chart inside a chart or lay them out in an infographic style to tell a story.

Make Information Visualizations Interactive

To make your knowledge visualization work laborious for you, it’s possible you’ll wish to think about interactive options.

Interactivity permits readers to scroll over or click on on numerous elements of your charts or graphics to be taught extra about every part. Perhaps every bar in your graph or every space in your map has extra particular data that your viewers can learn.

This not solely supplies extra highly effective knowledge factors to your picture, nevertheless it additionally permits it to be a extra related and customizable expertise for extra customers.

Information Visualization Instruments

You possibly can create knowledge visualization pictures in your content material from scratch utilizing design software program or an internet choice like Canva. Nonetheless, knowledge visualization instruments may give you a leg up by permitting you to create really stand-out initiatives.

These instruments can take the guesswork out of the method and allow you to deal with plugging within the knowledge and cranking out designs that replicate your model and convey your message.

The beauty of these instruments is that they’re made for the informal creator. You don’t must be a developer or coder to get into making nice charts or graphs. Listed here are just a few of the plug-and-play choices that may get your concept off the bottom.


Flourish advertises a straightforward choice for creating and sharing knowledge visualization. You possibly can add spreadsheets on to the platform or create your pictures from scratch. It has quite a few animated or interactive templates, which you’ll replace along with your model graphics and components.

Flourish has a free choice that permits you to discover and create public knowledge visualization. If you wish to work together along with your workforce or create non-public initiatives, it affords just a few ranges of paid choices.


Datawrapper guarantees to be simple to make use of, with no coding expertise required. It supplies a number of intuitive choices, with instruments akin to a color-blind test that remind you of colours which are color-blind pleasant.

With a wide range of defaults in its templates, Datawrapper brings the small print of every knowledge visualization that newbies could not have thought via.


This software permits you to create charts and graphs which have the animation and customization that you must wow your viewers. You can too use Infogram’s drag-and-drop characteristic to tug the photographs round and mix components right into a single, highly-effective visible.

Monitoring the Success of Your Information Visualization Components

The effort and time it takes to create knowledge visualization and work it into your content material can repay if it helps drive folks to your targets, like rising readerships or leads. Nonetheless, you’ll solely know in the event that they’re profitable when you track the metrics.

Contemplate the Large Image

As you begin incorporating knowledge visualization into your content material, one of many best methods to trace their success is to see how properly your content material is doing. Essentially the most primary inquiries to ask are: is the content material with knowledge visualization extra standard? Do these items get extra readers and more shares?

Dive Into the Information

One technique to get a little bit geeky along with your knowledge is to arrange a warmth map software, akin to Hotjar. This may give you extra knowledge about how folks behave in your web page, akin to how and the place they scroll or click on. That is particularly helpful for a landing page where you’re trying to convert people to sales.

Assist Them Act

The one technique to know in case your data visualization is actually converting is to present readers a technique to be transformed. As soon as they’ve been satisfied by the info you’re sharing, what would you like them to do subsequent? Ensure you hold clear CTAs near the data visualization. Clicks or e mail sign-ups may help you monitor the effectiveness of that picture.


Information visualization may help you drive readership and more leads by partaking with them from the beginning. Folks come again to your on-line hub once they discover quality content there. They’re additionally extra prone to share your content material with others once they discover it fascinating and fascinating.

Information visualization may help you’re taking complicated or dry ideas and make them extra compelling, serving to drive dwelling your level and enhance gross sales alongside the best way.

If it feels formidable to create and handle your knowledge visualization components, we are here to help out. We additionally supply companies like search engine optimization, content material advertising, and paid media.

What sort of knowledge visualization are you going to make use of in your content material?

Consulting with Neil Patel

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