Friday March 5, 2021 By Dave
Best WordPress Popup Plugins – 2021 Review

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WordPress popup plugins are the most effective methods to maximise your website’s effectiveness. 

Simple to make use of and implement, popups assist to reinforce your messaging and convert leads. You need to use them in some ways, together with to upsell merchandise, drive e-newsletter signups, and extra.

A WordPress popup plugin might help to extend your return on the funding you’ve made in your web site, your branding, and your services or products. 

I’ll present you the perfect WordPress popup plugins that it’s best to think about, in addition to my methodology for selecting which is true to your wants. 

#1 – Ninja Popups — The Finest For Customization

Ninja Popups was launched in 2012 and has been frequently up to date with options and capabilities, together with new popup templates and integrations with the most well-liked present mailing techniques. The result’s a plugin that places you in command of all popup creation and efficiency parts. 

Totally suitable with WordPress and WooCommerce, Ninja Popups boasts an intuitive drag-and-drop theme builder, so you’ll be able to custom-build your theme from scratch. If you wish to save time, you can begin with the greater than 65 popup theme templates, then customise every little thing from colours to button sizes. The themes are responsive, so that you don’t have to fret about leads falling off due to poor cell efficiency.

I at all times need to have the ability to analyze information about how my website and popups are performing, and Ninja Popups delivers that detailed evaluation. Ninja Popups permits for straightforward A/B testing, essential while you’re experimenting with its customization choices. It additionally gives analytics of popup views and conversion, so you’ll be able to check, refine, and check your popups once more. 

Web page-level focusing on additional maximizes the effectiveness of your popups. Integrations with the highest electronic mail advertising platforms together with MailChimp, Fixed Contact, Freshmail, and HubSpot prevent time and make this plugin an integral a part of your gross sales funnel.

Ninja Popups additionally integrates with social networks, together with: 

  • Fb
  • Twitter
  • LinkedIn
  • Google Plus
  • Pinterest

Popups are optimized for search engines like google for quicker script loading and optimized graphics. Ninja Popups can improve your website with out bogging down its load time. 

A daily license begins at $24 and consists of six months of help. Additional opt-in bar, widget, and theme packs can be found for those who’re searching for much more options. Buy Ninja Popups.

#2 – Green Popups — Finest Time-Saver

Green Popups, previously Layered Popups, offers you the flexibility to custom-make a multi-layered animated popup with simple drag-and-drop performance. And if the animation isn’t sufficient to seize customers’ consideration, the greater than 1,000 fonts you’ll be able to select from will do the trick. 

When you’re quick on time, the plugin can be geared up with greater than 200 templates so you may get going shortly. 

You possibly can select from many popup triggers, together with: 

  • Web site load
  • Scrolling
  • Web site exiting
  • Inactivity
  • Adblocker use
  • Clicking on sure hyperlinks

With so many variables, together with the flexibility to design your individual popups, A/B testing is vital. One in all my favourite options is the truth that Inexperienced Popups permits for an infinite variety of A/B campaigns. These campaigns present invaluable statistics on popup efficiency, so you’ll be able to check, refine, and select the popup that’s proper to your viewers and targets. 

Inexperienced Popups can be suitable with WooCommerce. It integrates with ConvertKit, Jetpack, Mailchimp, HubSpot, and extra to create a streamlined course of, robotically sending person submission info proper to your CRM or e-newsletter service. 

It additionally integrates with cost suppliers and gateways together with PayPal, Stripe, and Razorpay. As customers full subscription or buy popups, they’ll be routed to your cost supplier of selection to finish funds. This creates an excellent person expertise and may scale back deserted cart charges.

Inexperienced Popups is optimized for PageSpeed Insights, protecting your loading speeds quick for search engine optimisation advantages. 

A daily license begins at $21 and comes with six months of help. Prolonged licenses are $105. This plugin’s time-saving capabilities make these subscription costs a wonderful worth. Buy Green Popups.

#3 – Optinly — Finest for Companies on a Finances

Optinly helps companies and entrepreneurs to seize leads and drive gross sales. For the entire options and performance this plugin presents, it’s impressively inexpensive, and even the free model presents complete choices. 

Optinly presents an array of popup types and templates, together with: 

  • Fullscreen overlays
  • Spin the wheel popups
  • Floating bars and sidebars
  • Exit-intent popups
  • Notification popups

Due to the built-in popup builder, you’ll be able to customise the entire plugin’s popup templates. Almost every little thing is editable, together with the textual content, font, font colour, and background picture. You may as well edit the CTA button textual content, colour, and dimension to check and decide what’s only to your viewers. 

Superior triggers, together with time-based and exit triggers, assist you to customise how and when your popups are displayed. 

Optinly additionally consists of many focusing on choices, together with page-based focusing on and device-based focusing on. You may as well goal popups based mostly on person interactions, and add a number of circumstances to popups for elevated lead conversion.

This plugin integrates with electronic mail advertising service suppliers, together with HubSpot, ActiveCampaign, MailChimp, and ConvertKit. You possibly can concurrently join it to a number of electronic mail suppliers for a seamless addition to your gross sales and advertising campaigns. 

I like Optinly due to the good worth it presents. The free plan requires no bank card to enroll, and it comes full with: 

  • 9 templates
  • 3 sorts of popup types
  • Exit-intent expertise
  • Integration with all electronic mail service suppliers
  • Normal help
  • An analytics dashboard

The free plan helps one website and is complete sufficient so {that a} enterprise can rise up and working, having fun with a number of the plugin’s finest options. New free plan subscribers get entry to premium options for free for the first 14 days, supplying you with an opportunity to resolve which model is true for your online business. 

As a enterprise grows, upgrading to the Development Plan prices solely $25 per 30 days billed month-to-month or $20 per 30 days billed yearly. Nonetheless extremely inexpensive, this plan consists of perks like premium templates, precedence help, and an in-depth analytics dashboard. It’s appropriate to be used with as much as 5 websites. 

#4 – Elementor Pro — Finest For Newbies

Elementor Pro’s drag-and-drop popup-building functionality makes it a best choice for learners. The visible builder offers you loads of design choices with out being overwhelming, and its simple setup means you’ll be up and working shortly. 

Greater than 100 popup templates can prevent time for those who don’t really feel like designing one from scratch. As you customise templates or create your individual popup, you’ll be able to embody Elementor widgets like login types, countdown timers, buttons, electronic mail opt-ins, and extra. 

Elementor Professional is a flexible device, and you may create many alternative popup varieties: 

  • Notification bars on the highest or backside of your display screen
  • Full-screen overlays
  • Modal popups
  • Fly-ins 
  • Slide-ins

That versatility extends to each focusing on and triggers. You possibly can goal by publish sort, format, classes and tags, pages, and extra, permitting you to create {custom} popups which can be extremely related to your viewers phase. Obtainable triggers embody time, click on, scroll, inactivity, and exit intent, once more supplying you with full management of your popups’ efficiency. 

Elementor Professional presents tiered subscriptions. Whereas a free plan is on the market, it doesn’t embody the popup maker performance. The Private subscription for one website prices $49 per yr and consists of greater than 50 widgets, 300 templates, and 10 full web site template kits. Since that subscription additionally consists of limitless pageviews, popups, and interactions, I feel it’s an excellent worth for those who’re simply getting began with popups. 

#5 – Popup Maker — Finest For Detailed Focusing on

In order for you complete management of your popup focusing on, Popup Maker is the best way to go. Not solely is Popup Maker simple to make use of, it delivers focusing on and triggering choices that surpass what you’ll discover in different plugins. 

Popup Maker works together with your cookies, and you should utilize these cookies to focus on viewers segments. You possibly can put this performance to work in numerous methods. As an illustration, for those who create a cookie when a viewer converts by finishing a popup, you’ll be able to set off one other popup to show solely to those that have already transformed. 

Alternatively, you’ll be able to goal popups by: 

  • Consumer
  • Gadget
  • Content material sort, like posts or pages
  • Referral
  • Question parameter

Past commonplace targets, you’ll be able to create {custom} targets or use the included superior circumstances for extra particular outcomes. These {custom} targets could be the perfect function Popup Maker presents, permitting you to get inventive and select precisely how your website and popups contribute to the person expertise. There are 26 separate superior focusing on choices, permitting you to point out a popup solely to guests:

  • From a sure website
  • From a search engine
  • Who clicked on a Fb advert
  • Who’re utilizing a sure browser
  • Who’ve considered your pricing web page

Whereas Popup Maker isn’t a drag-and-drop plugin, the editor is straightforward and simple to make use of. Professional help can be out there for those who need assistance. 

Charges begin at $87 per yr for one website. The Develop Plan for 3 websites is $147 per yr, and the Optimize Plan for 5 websites is $247 and consists of WooCommerce compatibility. All plans embody limitless popups, theming, and impressions, making Popup Maker an excellent worth. It’s additionally backed by a 30-day money-back assure, so you should buy with confidence. 

What I Seemed At To Discover The Finest WordPress Popup Plugins

A WordPress popup plugin can complement and improve your advertising and gross sales funnels, convert website guests into leads, and maximize the effectiveness of the arduous work you’ve already put into your web site. However a plugin must be the correct match for your online business to be efficient. 

Consider your WordPress popup plugin as being a gross sales affiliate who can work together together with your web site guests to assist seal the deal, whether or not your purpose is to achieve e-newsletter subscribers or upsell merchandise. 

To find out which plugins are the perfect for you, think about the next standards important to your online business. 

Customization Alternatives

The important thing to efficient popups lies of their customization. Whereas templates is usually a nice place to begin, you don’t need to depend on generic popups that don’t suit your model. 

Customization is equally as vital relating to set off choices and focusing on circumstances. The extra set off choices you must select from, like age verification, scroll, and idle time triggers, the higher you may make your popup work to your website. 

Customizable focusing on circumstances are additionally important. Your popups are only once they attain the correct viewers. Slightly than utilizing the identical popup for everybody who visits your website, focusing on permits you to attain sure viewers segments with popups designed only for them. 

I’ve chosen plugins that provide you with customization choices in practically each stage of popup growth and implementation to actually put you within the driver’s seat. 


Detailed analytics are key in serving to you to develop, refine, and enhance on the effectiveness of your popups. 

That is significantly vital while you’re in a position to customise completely different parts of your popups. A plugin that permits you to carry out A/B testing might help you to get higher outcomes out of your work, maximizing the plugin’s worth on the similar time. 

Even for those who’re simply getting began out with popups, the information on every popup’s efficiency might help you to be taught what works to your website and what doesn’t work. That’s why I’ve chosen plugins that embody analytics, A/B testing, and information to assist information your work.

Impact on Web site Velocity

Your WordPress plugin ought to improve your website, not detract from it, however many plugins can decelerate your website’s pace and total efficiency. Some plugins use WordPress to trace analytics, and this will increase the server load and results in slower web page speeds. Sluggish web page speeds negatively have an effect on your search engine optimisation and your person expertise. 

As an alternative of plugins that decelerate speeds, I’ve rigorously chosen choices which can be nonetheless full of loads of options that don’t negatively affect your website’s efficiency.


Your wants because the proprietor of a single web site will differ from the wants of a marketer working throughout 5 completely different websites. Typically, the variety of websites a plugin subscription helps immediately correlates with subscription plan worth. 

I’ve chosen plugins that may scale with your online business. These plugins embody choices for single-site use that may prevent cash. You may as well improve to bigger plans to make use of the plugin throughout a number of websites as your online business grows.


WordPress popup plugins are versatile, and there are many nice choices to think about. From the extremely customizable to the plugins that come geared up with a beneficiant number of templates, my prime picks are appropriate for a lot of completely different companies. 

Obtainable at a spread of worth factors, there’s one thing for any enterprise on this record: 

Whether or not you’re simply getting began with popups for the primary time or want a popup plugin that may help a number of websites, you’ll discover a high quality answer in any of the plugins on this information.

Consulting with Neil Patel

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