Wednesday December 23, 2020 By Dave
Best Free CRM Software Reviews of 2020

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Focused on buyer relationship administration (CRM) software program that’s free without end? You’ve bought choices.

This isn’t a typo. Free means no price. Perpetually means no time restrict.

I hope you’re sitting down, as a result of there’s extra stunning information. These zero-dollar-per-month platforms are filled with nice options.

I’ve picked out the highest 5 free CRM software program merchandise available on the market. They’re all slightly completely different. Chances are high, certainly one of these choices goes to work a lot better for you than the others.

There’s no price, however your time is effective. Let’s run by the essential issues that go into choosing the right free CRM software program on the primary attempt.

The High 5 Choices For Free CRM Software program

  1. HubSpot CRM – Finest free advertising CRM
  2. Really Simple Systems – Finest free gross sales CRM
  3. Agile CRM – Finest free customer support CRM
  4. Flowlu – Finest for SMB finance
  5. Apptivo – Finest for fundamental enterprise administration

Methods to Select the Finest Free CRM Software program for You

Making an attempt to handle buyer relationships with conventional spreadsheets and databases is a ache, to place it properly. Talking frankly, it’s a barrier to progress. 

You’ll be able to solely go lengthy and not using a devoted device that centralizes and organizes all your contacts. 

And CRMs achieve this way more than that. They tie into nearly all your different customer-related providers and supply a house for contact info and knowledge. Every time somebody makes a purchase order, clicks on a hyperlink, or opens an e-mail, it’s all captured and reported in a CRM.

They will get fairly highly effective, by way of marketing automation and customer experience. After all, once we’re speaking free CRM software program, they’re not giving freely the total unfold of options.

Right here’s what you wish to contemplate as you look by your choices.

The Limits of Free

Providing a software program without cost is just not a type of charity. It’s a calculated guess. They’re hoping that corporations utilizing the complimentary service will develop to the purpose the place they want a paid plan.

So there are limitations, for positive. In case your group or scope stays small, although, free CRM software program is usually a respectable answer for an excellent short time.

For every evaluate, I’ve bolded the bounds which might be more likely to have the largest affect. These might embrace:

  • Most variety of customers
  • Most variety of contacts
  • Most variety of firm information

It’s essential to forecast when and the way these limits will have an effect on your potential to make use of the product.

Contact Administration and Monitoring

With free CRM software program, you need to pay attention to your contact restrict, but additionally the instruments every product gives for contact administration and monitoring. 

That is actually the core duty of CRM software program, what helps you handle every buyer relationship. 

All of the merchandise on my record will assist you to transfer from spreadsheets into a way more intuitive interface. At a look, you’ll have the ability to see a complete file of the connection. 

Some are going to come back with sales-focused monitoring options, like funnels and lead scoring, whereas others have helpdesk and ticketing options that work for customer support.

Consider the person or group who’s going to make use of the free CRM. Are the contact administration and monitoring options suited to their duties?

Native Match

How will the free CRM software program match inside your present enterprise processes?

It takes some thought to construct round a device that solely a number of customers can entry, but most freemium options are capped at 2-3 customers. 

Do you have got the correct collaboration software to allow CRM customers to share the useful resource successfully? 

That query matches proper into my ideas about integrations, so to talk.

Each vendor brags concerning the out-of-the-box capabilities of their product. The reality tends to be extra sophisticated, as in they work completely… however provided that you employ Microsoft Outlook, for instance. Or possibly there’s a plugin for Shopify however not WooCommerce.

I may go on, however I gained’t. My level is that CRMs ship extra worth after they combine with the instruments you’re already utilizing.

Rating bonus factors for merchandise which have official integrations—the much less time you need to spend getting issues synced, the higher.

Lengthy-term Outlook

The time invested in a CRM isn’t free, even when the platform doesn’t “price” something. Ideally, corporations discover a product they actually like utilizing and one which helps them develop.

In some unspecified time in the future, the capability and have set of any free CRM goes to hit its restrict. Upgrading a plan takes a matter of minutes, whereas migrating from one CRM to a different is usually a bear.

In the event you outgrow your free CRM software program, is the following pricing tier nonetheless inside funds? And does it include extra options which might be actually going to have an effect?

The Totally different Varieties of Free CRM Software program

Once I reviewed the best CRM software, I broke the class down into operational, analytical, and collaborative merchandise.

Breaking down what makes the perfect free CRM software program is slightly completely different. 

All of them include a style of the operational, analytical, and collaborative facets of paid CRMs however, typically talking, free plans concentrate on certainly one of three areas:

  • Gross sales
  • Advertising
  • Customer support

Most of the merchandise on this record will work for all three on the premium tiers, however trim their free providing to certainly one of these classes.

Free Gross sales CRM Software program

These platforms focus contact administration on nurturing leads and changing prospects. They supply instruments that assist reps maintain monitor of all of the relationships they construct.

Free gross sales CRM software program will typically embrace:

  • Appointment scheduling
  • Funnels
  • Pipelines
  • Stories

A number of the higher free merchandise additionally embrace:

  • Reside chat
  • Invoicing
  • VoIP calling
  • Restricted gross sales automation

Free Advertising CRM Software program

With these merchandise, groups get entry to options that assist them assist them run profitable campaigns that generate and qualify leads. They will develop their attain whereas individualizing the content material they supply.

Free advertising CRM software program will typically embrace:

  • Types
  • Touchdown pages
  • Electronic mail templates
  • Electronic mail monitoring

A number of the higher free merchandise additionally supply:

  • Web site exercise monitoring
  • Conversational bots
  • Record segmentation
  • Restricted advertising automation

Free Buyer Service CRM Software program

On this class, platforms are closely weighted in direction of serving to brokers handle current relationships. They supply a hen’s eye view of your entire course of, from contact to decision.

Free customer support CRM software program typically consists of:

  • Ticketing
  • Labels 
  • Stories
  • Electronic mail templates

A number of the higher free merchandise even have:

  • VoIP calling
  • Reside chat
  • Canned snippets
  • Fundamental workflow automation

Now that we’ve been by the various kinds of free CRM software program, I’ll evaluate the highest 5, beginning with the one which breaks the mildew by doing all of it.

#1 – HubSpot — Finest Free Advertising CRM

Key plan limits: 

  • Limitless customers
  • 1 million contacts and firm information

HubSpot CRM must be essentially the most beneficiant free CRM software program on the market. Limitless customers and 1,000,000 contacts. What?

On prime of the free CRM software program, HubSpot gives free without end variations of their gross sales, advertising, and customer support instruments. 

These are all comparatively deep platforms, providing reside chat, advert administration, ticketing, and extra, plus entry to a best-in-class interface for managing contacts.

I’m calling it the highest decide for advertising as a result of that’s the place HubSpot actually outshines the sphere, nevertheless it’s strong throughout.

The reporting dashboards in Hubspot are rather well developed. With plenty of free CRMs, you don’t even get dashboards. As a substitute you’re caught pulling studies about particular person elements of your total outreach technique. 

HubSpot ties into all of your advertising efforts—e-mail, varieties, touchdown pages, advertisements, chat, Fb Messenger—and delivers clear details about what channels and techniques are driving efficiency.

HubSpot integrates with G Suite, Gmail, and plenty of variations of Outlook. There’s additionally a drag-and-drop editor to create nice e-mail campaigns. 

You’ll be able to automate follow-up emails at any time when somebody fills out a type or responds to a pop-up, constructing out your record with zero effort.

Is that it? No. There are such a lot of extra advertising instruments, together with:

  • Web site exercise monitoring
  • Conversational bots
  • Deal pipelines
  • Job and exercise supervisor
  • Appointment scheduling
  • Record segmentation
  • Electronic mail monitoring
  • VoIP direct from CRM

Keep in mind that this record of options doesn’t embrace something that comes with the free gross sales, advertising, or customer support toolkits. There’s additionally a wealthy App Market stuffed with ready-to-go options constructed for frequent enterprise use.

HubSpot isn’t loopy, they only observe what they preach. As pioneers of inbound marketing, they actually imagine in serving to folks uncover their enterprise by offering nice content material. 

On this case, they’re offering a free CRM that may work throughout a corporation. HubSpot continues to develop, so they’re doing one thing proper.

The final bit of fine information? When corporations transfer as much as a paid HubSpot plan, they solely must pay for customers who use the paid plan options. Any person who solely wants to make use of HubSpot CRM will stay free without end.

#2 – Actually Easy Methods — Finest Free Gross sales CRM

Key plan limits: 

  • 2 customers
  • Limitless contacts
  • 100 firm information

Really Simple Systems presents a sturdy free gross sales CRM with limitless contacts. As you would possibly count on from their identify, this isn’t a troublesome platform to grasp.

I prefer it for gross sales due to the breadth of options. You’ll be able to monitor gross sales alternatives in a pipeline, funnel, or each. Add a lot of element by logging adjustments to alternatives and forecast gross sales primarily based on likelihood.

You are able to do fairly a little bit of customization with the free CRM from Actually Easy Methods. Create your individual fields that seize essential standards and construct the tables you want. This knowledge can then be displayed in customized studies and dashboards.

Pull in all the data from throughout Actually Easy CRM and shortly see which leads and alternatives want essentially the most consideration.

Gross sales reps will have the ability to name their smartphone contacts immediately from the CRM platform, which is optimized for all gadgets.

Actually Easy Methods allows you to monitor the metrics you want and gives a very beneficiant quantity of CRM performance that’s tremendous useful for gross sales groups. A number of the highlights embrace:

  • Pipeline administration
  • Gross sales funnel
  • Buyer timelines
  • Alternative historical past
  • Itemizing & gross sales forecasts
  • API entry
  • Combine with Google Contacts and Outlook

The 2-seat restrict is actually the one light-weight facet to Actually Easy Methods’ free plan. In reality, the one gross sales CRM options that aren’t included are geolocation, e-mail integration, and gross sales group permission ranges.

Between all of the gross sales instruments and the power to customise, Actually Easy Methods is a good free CRM selection for freelancers, consultants, and SMBs that don’t have a ton of gross sales reps. As a result of there’s no contact restrict, one or two folks can get rather a lot achieved.

#3 – Agile CRM — Finest Free Buyer Service CRM

Key plan limits: 

  • 10 customers
  • 1,000 contacts and firm information

Agile CRM gives one of many few free without end choices that may accommodate a complete group. 

It would undoubtedly work for gross sales and advertising as a result of it comes with the core CRM instruments in these areas, however the depth of their customer support options actually stands aside.

There’s a full helpdesk ticketing system. Buyer help can assign labels to arrange and prioritize tickets. They will additionally put clients in several teams relying on their wants, which implies that tickets are robotically forwarded to essentially the most applicable agent. 

I actually just like the efficiency reporting options that assist everybody can keep on monitor and handle queues collectively. They will shortly view tickets primarily based on a variety of standing indicators, like date obtained, precedence, service-level settlement, and extra.

One other time saving function are the canned responses. Groups can draft pre-formatted replies to frequent questions. 

Thus, brokers can ship correct info in much less time, which cuts down on ticket backlogs and reduces stress throughout peak service hours.

Actually, the one customer support function that doesn’t include the free model of Agile CRM is Data Base, which helps you create and share buyer help documentation.

I’m specializing in the customer support facet of Agile CRM, however I’d be remiss to not point out the actually nice gross sales and advertising options, like:

  • Limitless offers
  • Lead scoring
  • Appointment scheduling
  • Electronic mail monitoring
  • Electronic mail campaigns
  • Web site exercise monitoring
  • Touchdown web page builder

Keep in mind that by way of automation, the free model is proscribed to a single marketing campaign workflow with 5 nodes and one set off. 

I want they allow you to do extra, as a result of the workflow builder is such a breeze. Automating fundamental processes in customer support is a large time-saver, which makes with the ability to do extra with the paid plans actually enticing.

Ultimately, although, a ceiling of 10 customers with the free plan makes fielding a helpdesk with Agile CRM an actual chance.

For what it’s value, I had a query about Agile CRM’s free plan and reached out on their web site chat. I bought a well mannered reply from a human in below a minute and felt further positive about recommending them as a customer support CRM answer.

#4 – Flowlu — Finest For SMB Finance

Key plan limits: 

  • 2 customers
  • 20 contacts
  • Limitless alternatives

Flowlu makes actually nice enterprise-ready CRM options that assist large corporations maintain a detailed eye on income. 

Its free CRM software program is able to assist SMBs do the identical factor. 

Flowlu’s free model comes with a stunning variety of the platform’s finest options. Regardless that customers are restricted to twenty contacts, they’ll create a limiteless quantity of alternatives, which is your entire sequence of consumer communications resulting in a possible deal. 

From there, alternatives may be closed by invoicing the consumer, making a challenge from the chance, or being marked as a loss. 

The utmost of 20 contacts is a vital restrict to pay attention to, however Flowlu’s free CRM can assist a small finance group get rather a lot accomplished. For every contact, customers can create as many initiatives and invoices as they want, which is nice for repeat purchasers and distributors.

This enables managers to shortly challenge bills, evaluating them to the challenge funds and price limits. Bills may be assigned to financial institution accounts and or organizations saved in your CRM. The free model is proscribed to 1 group and two financial institution accounts.

If you’re on the lookout for a finance-forward CRM that gained’t price you a factor, Flowlu is unquestionably the choice to take a look at. 

A number of the different related options out there are:

  • Fee monitoring
  • Expense monitoring
  • Customizable finance classes
  • Finance dashboard
  • Lead & contact administration
  • Data administration

One factor to notice is that you could bump as much as the Workforce model of Flowlu, which supplies you room for eight customers and limitless contacts for $29/month whole. That is lower than $4/person, which is an insanely aggressive value for a CRM that may prevent hundreds.

Flowlu’s free CRM software program is nice for getting on the correct monetary footing and a price purchase should you develop into the premium product.

#5 – Apptivo — Finest For Fundamental Enterprise Administration

Key plan limits: 

  • 3 customers
  • Limitless contacts

Apptivo makes actually reasonably priced CRM software program and presents a free without end Starter plan that may assist out with plenty of administrative duties. It centralizes all your buyer info and allows you to create and handle all your invoices, estimates, and proposals.

This protects time and minimizes the easy billing errors that I don’t wish to spend time fixing. 

The interface is clear and accessible. Apptivo consists of the core contact and challenge administration options, and you may import/export a limiteless quantity of knowledge.

With three customers included on the Starter plan, there’s rather a lot that corporations can get accomplished by way of consolidating and streamlining fundamental enterprise processes.

Managing work orders and subject providers, for instance, is centralized inside a clear dashboard. Customers can submit one-click approvals to purchasers or managers, edit the dispatch calendar, and robotically alert staff that the plan has modified.

The gross sales options are considerably gentle in comparison with the opposite free CRM software program on this record, and none of their nice Apptivo advertising capabilities are included. That stated, you continue to get:

  • Invoicing
  • Estimates and proposals
  • Procurement and buy orders
  • Discipline providers and work orders
  • Helpdesk
  • Product catalog

After all, there are enterprise administration options I want had been included that solely include paid plans, like contract administration, automated workflows, a built-in eSignature device, and all of the helpful direct integrations.

All of that comes with Premium, the following tier up from Starter, which is barely $10/person per 30 days. It’s additionally bought practically the total vary of gross sales, advertising, and analytics instruments as effectively, making it a way more full answer.

All in good time.

Proper now, in case you are on the lookout for no-cost CRM software program to handle the paperwork concerned with buyer relationships, Apptivo will get it accomplished.


Realistically, what’s being provided without cost by these corporations is a CRM answer that covers the fundamentals and showcases their sturdy fits. 

Excited about it from their perspective, the seller is attempting to hook potential long-term purchasers. They’re giving freely a style of what they’re actually good at.

HubSpot CRM is the jack-of-all trades, providing essentially the most full set of instruments without cost. When it comes to their advertising capabilities, HubSpot CRM is second to none. 

If you’re on the lookout for a free CRM that’s constructed for gross sales, Actually Easy Methods goes to set reps up with the whole lot they want.

On the customer support facet, Agile CRM presents essentially the most sturdy answer. You get all of the helpdesk, ticketing, and monitoring options essential to help brokers. Their gross sales and advertising instruments are pretty wealthy, as effectively, although HubSpot is the deepest all-around free CRM.

a CRM for managing funds, Flowlu features a distinctive function set designed to assist groups monitor prices and income. You’ll find these instruments with different paid CRMs, however Flowlu makes them out there without cost.

When it comes to a CRM to assist handle fundamental enterprise processes, Apptivo is actually helpful. Their free CRM software program is a good way to begin organizing and automating the on a regular basis work of managing buyer relationships.

Now I really like a free trial as a lot as the following man, as a result of who doesn’t wish to take a look at drive a product earlier than making a dedication?

However can you actually know if a CRM works for you after 14 days?

A very free CRM provides you the time you really want to get snug with a product. If you end up able to put money into a extra substantial product, what you’re on the lookout for.

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