Saturday December 19, 2020 By Dave
Best Ecommerce WordPress Theme Reviews of 2020

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Do you dream of getting a web-based store that draws prospects instantly? You want an e-commerce web site that makes it straightforward so that you can promote and for purchasers to purchase.

Don’t suppose your WordPress theme issues? Assume once more.

WordPress already comes with inherent options. An intuitive, well-suited theme enhances your e-commerce web site’s efficiency.

This information will enable you discover an e-commerce WordPress theme that works to your store’s benefit and gives every thing you have to maintain promoting.

The High 7 Choices for E-commerce WordPress Themes

  • Astra—Finest for Total E-commerce Customizability
  • Divi—Finest for E-commerce Store Design Options
  • Flatsome—Finest for Handy E-commerce Store Upkeep
  • OceanWP—Finest for Bettering E-commerce Gross sales
  • Porto—Finest for Area of interest E-commerce Setups
  • Shopkeeper—Finest for E-commerce Retailers with Blogs
  • Halena—Finest for Pre-Constructed E-commerce Retailers

Easy methods to Select the Finest E-commerce WordPress Theme for You

Selecting a WordPress e-commerce theme is about extra than simply appears. It issues to your optimization, too.

With over 11,000 WordPress themes, the choices can really feel overwhelming. Realizing precisely what you need for your online shop helps you identify which theme will work finest for your online business earlier than you commit.

You’ll be able to actually get free themes, however most often, you’ll wish to spring for a paid one. Paid themes often have higher design, usability, Web optimization options, and customizability.

You also needs to take note of sure options that apply to all themes throughout the board, from the convenience of use to visible aesthetic to Web optimization rankings.

By way of being user-friendly and accessible, observe the three-click rule. In different phrases, patrons ought to have the ability to discover what they want inside three clicks.

Loading Pace

According to Marketing Dive, 53% of customers will go away a web site if it takes greater than three seconds to load. Loading pace additionally contributes to the consumer expertise, so sluggish loading means a decrease rating.

You may not suppose your web page loading pace is a theme concern, however it’s. Before you purchase one, verify the way it shows photographs and merchandise, and search for methods to enhance it to fulfill the three-second rule.


As extra folks use smartphones and tablets to buy, it turns into extra necessary to fulfill them there. According to Sweor, 85% of adults suppose a web site ought to look and performance as properly or higher than it does on a desktop.

In the event you don’t have a mobile-friendly store, it is going to drastically scale back your customer support base. To not point out, Google has carried out mobile-friendliness as a part of its rating standards. Before you purchase a theme, check the cell model to confirm its efficiency.

Safety Options

Safety is essential to your prospects, so it ought to be necessary to you, too. Some WordPress e-commerce themes include additional safety features past what your net host already gives. A safe e-commerce web site builds belief between you and your prospects, that means that these options can solely assist your online business.

The Completely different Varieties of Ecommerce WordPress Themes

With so many e-commerce WordPress themes accessible, you don’t must accept a generic setup. And if you wish to stand out, you shouldn’t accept something.

Various kinds of WordPress themes provide completely different e-commerce capabilities and options. Listed below are a couple of varieties you need to search for to create the optimum e-commerce web site.


A responsive theme lets your e-commerce web site adapt to any system. You received’t have to fret about cell compatibility as a result of it’s already designed to work on laptops, tablets, smartphones, or nearly any system the client makes use of.


Multipurpose themes work for a lot of various kinds of e-commerce retailers. Do you have got a web-based attire retailer? An internet store to your bakery? A lodge?

Multipurpose themes’ adaptability permits room for your online business’s progress, saving you money and time later.


The bigger your online business, the extra you want an e-commerce WordPress theme that can accommodate it. Company e-commerce WordPress themes allow you to develop your catalog as a lot as you want and nonetheless make it straightforward for patrons to seek out merchandise with the three-click rule.

Company themes are sometimes extra customizable to your model, have extra flexibility, and better high quality.

#1 — Astra—Finest for Total E-commerce Customizability

Astra is among the hottest WordPress themes, even exterior of e-commerce. It really works with completely different web page builders, like Elementor, and has tons of options for efficiency, design, format, and extra.

Even with the free model, you get every thing from customized and responsive fonts to Web optimization integrations. Whenever you improve to the Professional model, that’s when the actual magic begins. It has all of the e-commerce options lacking from the free model.

With Professional, you can also make on-line buying extra handy to your prospects. You’ll be able to allow customized options like infinite scroll, a dropdown cart, fast view, gross sales bubble model, and extra. You even have loads of gallery choices to create a complete catalog or portfolio.

Astra Professional additionally enables you to create a novel search for your e-commerce WordPress web site utilizing customized headers, footers, and even 404 error pages. It additionally offers you show circumstances so you possibly can implement customized layouts sitewide or on one web page. Plus, you get many coloration and typography choices.

Astra is available in three paid tiers:

  • Astra Professional: $59 yearly or $249 for a lifetime license
  • Mini Company Bundle: $169 yearly or $499 for a lifetime license
  • Company Bundle: $249 yearly or $699 for a lifetime license

You recover from 20 starter templates on the Professional degree, plus one-on-one assist, coaching, and limitless web site utilization. The Mini Company degree bumps you as much as greater than 55 starter templates together with all of Astra Professional’s options. You additionally get the WordPress portfolio plugin and a web page builder addon of your alternative.

On the Company tier, you get all of the Mini Company options and Final Addons for Elementor and Builder Beaver, so that you don’t have to decide on. You additionally get Convert Professional and Schema Professional plugins.

Maybe most spectacular, the Company package deal comes with SkillJet Academy. This course exhibits you easy methods to use advertising and marketing to your benefit and grow your business using your website.

Astra takes just a little additional work to construct in comparison with another e-commerce WordPress themes. However should you’re prepared to place within the work to arrange your web site, you possibly can create a really distinctive, personalized expertise to your prospects.

#2 — Divi—Finest for E-commerce Store Design Options

Divi is a multipurpose theme with over 1,000 layouts to design your WordPress e-commerce web site. Whenever you purchase Divi from Elegant Themes, you additionally get entry to their different merchandise—Further, Bloom, and Monarch.

Divi doesn’t have a free model, and it solely has one paid tier. For $67 a yr or $187 for all times, you get a theme that lets you customise your store’s design greater than some other. It even has an e-commerce-specific design format.

Divi comes with options that embody:

  • Superior code enhancing
  • Filters and results
  • Animations
  • Form dividers
  • Shadows
  • Factor styling

You received’t run out of how to make your web site match your branding. Even higher, it has handy instruments to assist each you and your prospects.

With multi-select and bulk enhancing, copy and paste kinds, extendable kinds, and Divi fast enhancing, you received’t must spend hours redesigning your web site. WooCommerce modules additionally allow you to create product layouts to make your gadgets pop.

Except for the design options, Divi comes with built-in advertising and marketing instruments. It might additionally combine with different merchandise from Elegant Themes, like Monarch, to succeed in your social following and develop your attain, and Bloom, an e mail opt-in and lead technology plugin. 

Divi additionally has a sturdy assist part with Fast Motion to assist customers discover video tutorials and search all accessible choices to get probably the most out of their web site. 

#3 — Flatsome—Finest for Handy E-commerce Store Upkeep

Flatsome’s design focuses on making e-commerce simpler for folks on either side of the display. That’s a part of what makes it the preferred WordPress theme on ThemeForest.

Its versatility makes it straightforward to make use of and particularly handy when you have to make fast web site adjustments, checklist new merchandise, and even do an entire overhaul. Flatsome’s designs give attention to being intuitive for customers and do updates usually to maintain every thing present. In the event you use WooCommerce, it’s good to know that Flatsome is the primary best-selling WooCommerce theme with hundreds of five-star critiques.

With over 300 layouts for personalization, it has fewer design options than Divi and Astra. The excellent news is that should you don’t want a posh web site, Flatsome does many of the give you the results you want. Plus, its quick loading speeds and intuitive design make for an general optimistic consumer expertise.

Flatsome makes it straightforward to keep up your web site, whether or not you do it your self or have somebody to deal with it for you. They declare you want completely no coding expertise to get probably the most out of their theme utilizing their responsive Stay Web page Builder and an in depth library of constructing and customizable components.

Flatsome doesn’t have a free model. For $59, you get all options with a daily license.

#4 — OceanWP—Finest for Bettering E-commerce Gross sales

OceanWP’s responsive, fast-loading theme comes with e-commerce options, built-in Web optimization, and even language translation. Because it has built-in ecommerce options, you don’t have to fret about tacking on extras. Ocean WP additionally integrates properly with different web page builders.

This e-commerce WordPress theme comes with a local cart popup that will increase conversion charges by a median of 8%. Mix that with the floating add to cart bar that will increase conversions by 5% on common, and you’ve got a recipe for higher gross sales by merely choosing the proper theme.

OceanWP makes a terrific buyer expertise by using Fast View, the place folks can hover over a product itemizing to see extra particulars without having to load one other web page. Ocean WP additionally will get high marks for quick loading occasions. One other characteristic is importing reside demos, giving your prospects an excellent higher understanding of your merchandise.

You’ll be able to strive the free OceanWP theme earlier than you decide to the paid model. When you resolve to purchase, you have got the selection of three tiers:

  • Private: $39 yearly or $159 for a lifetime license for one web site
  • Enterprise: $79 yearly or $319 for a lifetime license for 3 websites
  • Company: $129 yearly or $519 for a lifetime license for 25 websites

Sadly, you don’t get any extra options with the upgraded tiers. You might be paying extra to make use of the theme on extra websites.

#5 — Porto—Finest for Area of interest E-commerce Setups

Porto has an e-commerce-specific design with over 20 premade demos that will help you construct your web site. It even divides its design variations into niches, making it straightforward so that you can select the best one for your online business with out sifting via a listing of layouts.

A lot of Porto’s designs look comparable, so in order for you one thing utterly one-of-a-kind, it could not give you the results you want. Nonetheless, the designs it does have give any web site a practical, clear look prepared for any e-commerce trade.

You’ll be able to tailor your web site to what you promote, so your theme matches your model. With customizable headers, product fast view, and product web page customization, you have got what you have to assist your listings stand out.

Porto gives six completely different variations of product element pages to provide your prospects precisely the best view of your merchandise and in addition has an in depth library of documentation and responsive assist that will help you get your web site up and working ASAP.

In terms of conversions, Porto’s Web optimization-friendly setup helps you get observed in searches. Plus, with a responsive, organized theme, prospects will wish to keep in your web site. Porto is even Retina-ready, so that you’ll haven’t any drawback displaying high-quality photographs.

You will get this theme from ThemeForest for $35 for a daily license.

#6 — Shopkeeper—Finest for E-commerce Retailers with Blogs

Shopkeeper focuses on e-commerce first by prioritizing conversions and gross sales to your store. With intensive product pages for long-form content material, critiques, photographs, and associated merchandise, you have got all of the instruments you have to attract prospects.

Shopkeeper works properly for learners and individuals who don’t wish to spend a ton of time constructing their web site earlier than beginning to promote their merchandise. This theme has pre-built layouts to your homepage and particular person product pages, so that you don’t have to fret about coding.

Auto-updates take the effort out of site maintenance. Plus, with drag-and-drop web page constructing and loads of stylistic options, Shopkeeper offers you a handy option to create the e-commerce web site you need. It even has built-in house to your weblog and portfolio.

In the event you ever want to show off buying choices, reminiscent of in case you are out of inventory, Shopkeeper has a Catalog Mode, the place you possibly can shortly activate and off the power to make a purchase order. Your web site remains to be lively in Catalog Mode, and customers can proceed to view your merchandise and descriptions and skim your weblog.

With a responsive, fast-loading design, this e-commerce WordPress theme offers you the muse for a high-quality store. 

At $59 for a daily license, it gives every thing you have to impress and convert web site guests.

#7 — Halena—Finest for Pre-Constructed Ecommerce Retailers

Halena works properly for individuals who need a minimalist, no-frills store. It has loads of pre-built templates, so that you don’t should do any heavy lifting to get your store off the bottom.

Regardless of its minimalist design, Halena nonetheless has sufficient choices to make your store stand out, together with:

  • Fast view
  • Product show choices
  • Lookbooks
  • Purchasing cart
  • Accounts and order monitoring

Regardless of being pre-built, Halena nonetheless gives a great quantity of customization. You’ll be able to add progress bars and customised pricing tables, milestone counters, change button varieties, and add calls to motion all through your web site. In case you have bodily places, you’ll love the built-in Google Maps characteristic so prospects know the place to seek out you.

At simply $49 for a daily license, Halena does all of the arduous give you the results you want. The theme additionally consists of WPBakery Web page Builder and a drag-and-drop content material editor, making it straightforward in the case of site-building. Regardless of its ease of use, Halena nonetheless gives options just like the superior AJAX filter in order that prospects can discover merchandise in a couple of clicks.


No single e-commerce WordPress theme works finest for each store. Select the best one for you based mostly in your merchandise, area of interest, and private choice.

Whilst you wish to think about your buyer’s expertise, think about your personal, too. A well-designed theme could make or break your e-commerce enterprise, so weigh every characteristic earlier than you commit to at least one.

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