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Tuesday February 2, 2021 By Dave
Announcing the New Technical SEO Certification Series: What It Is & How to Get Certified


search engine optimization schooling has been central to Moz’s mission for the reason that begin. Along with our many guides, weblog posts, and movies, we’ve shifted in recent times to supply on-demand video coaching programs via Moz Academy. Our group has been blown away by the reception of our on-line coaching packages. Up to now, over 142,000 college students have enrolled in a course via Moz Academy. Wowie!

On prime of that, 94% of Moz Academy college students stated they’d suggest the course(s) they took to a buddy or colleague. We’re so glad that our content material is resonating with you and serving to to degree up your information in varied search engine optimization topic areas.

We launched our search engine optimization Necessities Certification Sequence again in Could 2019, and we’ve seen virtually 500 college students get licensed in that timeframe. Since then, we’ve heard requests from throughout the Moz neighborhood for extra technical-focused coursework and extra superior course choices. In consequence, we’re stoked to be including one other excellent certification to our assortment of coursework.

The Studying Workforce has put in lots of, many hours of labor to develop a technically targeted, in-depth coaching sequence that hones in on the nuts and bolts of technical search engine optimization. We’re thrilled to announce the launch of the Technical search engine optimization Certification Sequence via Moz Academy.

I want to get started!

What’s included within the Technical search engine optimization Certification Sequence?

The Technical SEO Certification is a five-part sequence devoted to technical search engine optimization, combining video classes with duties and actions to permit for sensible utility of necessary ideas. The sequence culminates in a ultimate examination, and with a passing rating, you’ll be awarded an official Moz Certificates and badge in your LinkedIn profile.

The Certification Sequence was constructed that can assist you effectively develop your technical abilities and assume critically about web sites and search engine optimization technique from an knowledgeable technical perspective. By the point you wrap up the sequence, you’ll be able to construct a technical technique in your web site that ensures crawlability, indexability, accessibility, and web site efficiency.

The certification sequence focuses on 4 core competency areas:

  1. Discover the Fundamentals of Technical search engine optimization
  2. Design for Crawlability
  3. Construct for Indexation
  4. Prioritize Accessibility & Website Efficiency

Dig into what’s included within the coursework under:

1. Discover the Fundamentals of Technical search engine optimization

In constructing a certification sequence solely targeted on technical search engine optimization, we knew laying the groundwork could be crucial. Though many of us within the search engine optimization area are conscious of varied elements of technical search engine optimization, we felt it was necessary to establish the place these techniques match inside a bigger technique.

The Discover the Fundamentals course analyzes the reasoning behind technical search engine optimization and its foundational influence on different search engine optimization work. Along with defining core terminology and rules, you’ll acquire a transparent understanding of how technical search engine optimization suits into the bigger search engine optimization methodology. You’ll find out how search engines like google and yahoo discover and analyze web sites, readying you to use that information to the ideas of crawling, indexing, accessibility, and web site efficiency that we’ll dive into in later sections.

2. Design for Crawlability

As soon as we’ve gotten the basics down pat, the Certification Sequence jumps into crawlability – search engines like google and yahoo’ capability to find and navigate an internet site. In growing this part of the coursework, we wished to you should definitely present a radical background on how search engines like google and yahoo function, what they worth, and a step-by-step course of to make sure that your web site is crawler-friendly.

You’ll be taught the significance of optimizing your crawl price range to assist crawlers get to the elements of your web site that matter most. These issues may enhance general search engine optimization well being and even web site conversions. As well as, we’ll cowl robots.txt, web site structure, response codes, log file evaluation, and extra, utilizing quite a lot of instruments to present you hands-on apply with designing for crawlability.

By the top of this part, you’ll be well-versed in methods to optimize for environment friendly crawling and methods to implement and scale fixes throughout your web site.

3. Construct for Indexation

Up subsequent in our Certification Sequence is indexation – how search engines like google and yahoo perceive, retailer, and manage data whereas crawling the net. We need to make certain that you’re assured in your capability to construct and current an internet site that can be listed correctly by the major search engines. You’ll subsequent discover ways to make the most of sitemaps, canonicalization, and structured knowledge to assist indexation.

We’ll dig into what search engines like google and yahoo sometimes worth as they manage the data they’ve ingested, and the way you need to use that information to implement techniques that may get your most necessary content material listed. This can make sure that your beneficial content material makes its means into the SERPs and, in the end, to your audience.

4. Prioritize Accessibility & Website Efficiency

There are heaps of articles throughout the net addressing accessibility, and we wished to construct a complete part of the Certification Sequence devoted to this very important concern in addition to web site efficiency. Right here, we dig into prime priorities to make sure a web site is accessible to all customers and acting at its greatest, in addition to duties that can assist you achieve this.

You’ll discover ways to conduct an accessibility audit to establish and prioritize optimization efforts. You’ll additionally uncover how elements similar to URL construction, web site pace, mobile-friendliness, and web site safety influence efficiency. We’ll take a look at varied instruments to assist us take a look at these, with the intention to create a repeatable course of for auditing sooner or later.

By the top of this class, you’ll be accustomed to methods you may implement to make sure an excellent (and accessible!) consumer expertise.

Following the programs on these 4 core competency areas, you’ll take a ultimate examination to check your information. The examination will consist of fifty multiple-choice questions.

Technical search engine optimization Certification Sequence FAQs

How do I get licensed?

The Technical SEO Certification Series is obtainable via Moz Academy. Simply choose the sequence from the catalog, transfer via the registration course of, and get began! After finishing the sequence and taking the ultimate examination, you’ll be awarded an official Moz Certificates and a LinkedIn badge.

Who is that this Certification Sequence greatest for?

This sequence is good for intermediate SEOs and digital entrepreneurs with current search engine optimization information who need to degree up their technical abilities. The sequence content material covers technical matters that pair properly with a strong understanding of key phrase analysis, on-page search engine optimization, hyperlink constructing, and content material advertising and marketing. If you have already got familiarity with the search engine optimization fundamentals and need to develop your technical experience, this sequence is nice for you.

For those who’re new to search engine optimization and trying to be taught the ropes, we’d suggest the SEO Essentials Certification.

How lengthy will the sequence take to finish?

The certification sequence contains three hours of instructor-led curriculum, along with actions to check your understanding and the ultimate examination. With all of that in thoughts, you may anticipate your time dedication to be about 5 hours in complete.

How lengthy is the Technical search engine optimization Certification legitimate? Do my certification credentials expire?

No, your Technical search engine optimization Certification credentials is not going to expire.

I haven’t got a Moz Professional subscription – is the Technical search engine optimization Certification Sequence nonetheless related for me?

Sure! Whereas we do use Moz Professional to use sure ideas all through the sequence, having a Moz Professional subscription shouldn’t be a requirement to profit from this certification. We’ll additionally discover a variety of technical duties in different instruments exterior of Moz. Generally, the ideas, actions, and theories coated within the sequence are agnostic of instruments.

Sign me up!

Every other questions or ideas in regards to the Technical search engine optimization Certification Sequence? Drop them within the feedback under – we’d love to speak with you!



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