Monday January 4, 2021 By Dave
3 Essential Design Trends, January 2021

Don’t drop the ball on these web site design traits for the brand new yr. All the traits featured right here this month are visible in nature – not as many consumer interface components as earlier months, however all simply as beautiful and usable.

Right here’s what’s trending in design this month.


1. 3D Scenes on White (Gentle)

Three-dimensional scenes are usually not only a pattern this month however are more likely to be one of many largest web site design traits that you just see all yr.

They provide a good way to indicate off product imagery, design one thing with illustrations or animation for visible impression, and supply usability and understandability cues for customers.

It’s a flexible method that may work with actual or created photographs and are additionally “COVID-friendly,” one thing designers have needed to suppose loads about previously few months. (Acceptable imagery in design is an actual concern, as is attempting to design tasks with out the power to provide conventional photoshoots.)

What’s neat about all of those tasks – and loads of others – is that they root the design in white or gentle backgrounds. The sunshine impact creates a better visible temper that’s clear and emphasizes the imagery.

This web site design pattern solves a whole lot of these issues and appears good doing it.

Google’s Cloud design makes use of 3D illustrated animation on a white background with loads of depth components. The first coloration palette of illustrated objects pulls all of it collectively and guides the attention by way of every of the callout labels.

The purple phrases on the display Crystal Pure match completely with the white-on-white 3D imagery of this design. Purple accents pull you into completely different locations on the display, and all of it has a clear really feel.

Hofmann & Hofmann makes use of the identical idea with a barely completely different strategy. The background remains to be gentle with a sensible really feel and 3D objects, however it’s a lot much less stark and white. The texture is a little bit hotter and extra inviting than a flat white aesthetic.




2. So Many Stacked Capitals

In the event you don’t have nice paintings or imagery, make your individual with typography.

This pattern looks like it could be yelling at you just a bit, but it surely nonetheless works for essentially the most half — nicely, so long as you don’t land on too many of those web site designs in a row!

What’s attention-grabbing about this pattern is that most of the designs characteristic all caps sort and serifs. These kinds have been making a little bit of a comeback, however this use is attention-grabbing for a lot of causes.

The toughest half when utilizing all caps is sustaining readability. That’s why you see some variances in common, italics, and daring weights, in addition to using a number of typefaces. The purpose is to create a great studying movement with a surprising visible presence.

This pattern works finest when you have got “simple” phrases on the display to facilitate scanning. Too many lengthy or sophisticated letter combos can get difficult shortly.

Be sure to search for the Easter eggs in every of those tasks:

Emotion Agency has tiny “waving” illustrations subsequent to every phrase (which doubles because the navigation) if you hover over them.

Mill3 Studio has a number of animations, from the textual content flying out and in on load and scroll to refined actions within the emojis.

Bizarro has this enjoyable little cat video with a tiny warning to not hover over it, however you undoubtedly ought to.




3. Empty Locations

The ultimate pattern on this roundup is a stark reminder of present instances. Every of the web site design options empty locations or places.

This fashion of images would have been prevented pre-pandemic as a result of tourism places would need guests to really feel like part of a bustling setting. Not right now. In the event you journey, chances are high you could really feel safer or need to be in a extra secluded setting.

All the photographs and movies from these places present simply that.

Designers are doing this with new stark imagery that stands alone for the design or inserting a number of empty place frames into video clips or amongst photographs that present extra populated instances. Even scenes that comprise folks present only a few folks and deal with extra solitary actions.

Paragon Oak does this by displaying a fantastically lit location at night time. Notice that utilizing a nighttime photograph eliminates questions on the place the persons are or what they’re doing. (This can be a intelligent choice when displaying imagery of an empty place.)

Vienne to Paris exhibits boats on the water with a stupendous background. Whilst you assume there are folks on the water vessels; you don’t see them and get the sensation that everybody is separated in their very own “pod,” a pandemic-friendly choice for journey.

The Maryculter House exhibits varied photographs with out folks – the resort’s location on stunning grounds; empty, however immaculate rooms, and some photographs of an individual alone on the grounds. Once more, the empty nature of the place feels extra appropriately welcome for the time we dwell in.





One of many issues that we’ve seen with design traits previously yr is pandemic-related. The composition of photographs to the way in which components are organized on the display influences each facet of our lives.

Whereas the empty place picture and video pattern is large now, it might fade post-pandemic. Though, it might nonetheless be related for fairly a while. Will probably be attention-grabbing to see what occurs because the yr progresses with this pattern – will it maintain on or fade away?

These traits may proceed to carry nicely into 2021.

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