In case you’re seeking to take your Instagram marketing sport to the following degree, it might be time to start out experimenting with Instagram Reels.
Instagram Reels are short 15- or 30-second videos that play on a loop and may be dubbed with music or movies. The movies play on a loop when somebody scrolls, repeating till they scroll away. These brief, catchy movies are usually shared, develop into earworms, and hopefully go viral.
This new function from Instagram affords a launching level for every kind of on-brand, on-topic video creations you should utilize to attach with followers and construct model recognition.
So how do they work, and how will you use them on your model?
How Do Instagram Reels Work?
Instagram Reels allow you to dive into the brief video world, just like TikTok or another fashionable brief music video apps. Right here’s how you can discover, create, and add music to your Reels.
Exploring Instagram Reels
Earlier than you dive in, spend a while exploring others’ Reels and the way they use them for his or her private platforms or model accounts.
To seek out Reels, click on on the Reels icon tab within the app, which seems to be like a director clapboard with a play button. Right here you possibly can discover Reels from accounts you comply with and others Instagram thinks you’ll be excited by based mostly in your exercise on the platform.
One other option to discover Reels is to go to the Discover web page and search for Reels.
You may also go on to a profile web page and search for the Reels icon.
The right way to Create Instagram Reels
Prepared to start out creating? It’s time to show the digicam on and get going.
Within the Instagram app, select the little plus signal icon within the higher proper nook so as to add a video. A display screen will open with a wide range of creator choices, together with Reels.
Select the Reels choice, and a wide range of customization options will seem.
Many options can be recognizable to Instagram customers, together with the music icon, the quick velocity, and the timer.
You’ll additionally have the ability to select whether or not your video can be 15 seconds or 30 seconds. In case you aren’t certain, you can begin small. Bear in mind, Reel movies play a shorter video on repeat might need extra influence.
The right way to Add Music to Reels
Whenever you begin creating your reel video, you’ll see the music icon. Click on on the music observe, and also you’ll see a library of songs, very similar to the music you can add to Instagram stories.
Use the search bar on the prime to search for music that works on your video creation. Then, select the portion of the track that most closely fits your video—and your purpose.
In case you don’t need to select a track, you can too use background noise or your voice on your Reels.
10 Methods to Use Instagram Reels to Market Your Model
Like so many different social media options, Reels offers a platform for manufacturers to attach and interact with followers. Nonetheless, it may be laborious to push previous the noise and consider video concepts which are true to your model and attention-grabbing for followers.
In case you’re seeking to get began with Instagram Reels, or need to put collectively a content material calendar with concepts for Reels, hold studying. Under you’ll discover ten methods to make use of these brief movies to market your brand and a few actual examples that different manufacturers have used. Use these as inspiration, however keep in mind to remain true to your model.
1. Inform Your Model Story on Instagram Reels
What’s your “why”? Each model has one, and telling that story is a good way to attach along with your buyer base meaningfully. Instagram Reels helps share your story in each enjoyable and genuine methods.
Whenever you’re sharing the background story about your model, you need it to be real, and never salesy. The integrations and video choices make that simpler.
With on-brand background music, Tailored Tulle used Instagram Reels to inform the story of their first yr in enterprise and spotlight deep gratitude for his or her clients.
The video comes off as genuine and heat, reasonably than boastful. Video is a enjoyable option to inform the story of their first yr in enterprise, reasonably than writing all of it out.
2. Supply Unique Low cost Codes to Reel Watchers
Right here’s the place issues can get enjoyable! Why not “reward” loyal followers and viewers with reductions and unique alternatives, and do it in a method that’s enjoyable and fascinating? This could possibly be a good way to announce a brand new product or share a seasonal sale to drive extra clients who’re keen to buy at your retailer.
When you have your model Instagram account arrange for Instagram shopping, you can too tag your products in your Instagram Reel. Get viewers enthusiastic about your product with an interesting video reel after which provide a reduction they gained’t need to miss out on and make the procuring seamless with the tag proper there within the submit.
Sephora used Instagram Reels to point out individuals how you can sort in a promo code when procuring on-line to get a bag of freebies.
3. Share Your Artistic Course of
Individuals love getting a sneak peek of their favourite merchandise and designers; it makes them really feel like a part of an elite group. People who find themselves new to your model can get a deeper understanding of the time and effort that goes into creating your product.
Whether or not you add a sneak peek to your editorial calendar, otherwise you flip the digicam on when inspiration strikes, Reels is usually a enjoyable option to loop individuals in and assist them really feel higher related to your model.
Soleil Furnishings creates customized furnishings restorations, they usually’ve used Instagram Reels to show different parts of the creative process, from sanding to portray.
In weblog posts or different longer-form content material, these could appear dry or boring, however with a bit of background music and on loop, a restoration replace turns into a satisfying watch.
4. Supply Behind the Scenes Footage
Enterprise life is greater than the gorgeous, well-planned sq. pictures that refill our social media feeds. To develop a real relationship along with your followers, particularly these really invested in what you create, attempt Reels for behind-the-scenes footage.
Get actual along with your followers. Pull again the curtain and welcome them into all of the ups and downs of life in your corporation.
The Wishing Elephant posts many behind the scenes Reels the place they share the fact of processing and transport orders and the chaos and pleasure that comes with proudly owning a small enterprise.
5. Introduce Your Staff through Reels
The web world may be notoriously impersonal, so why not breathe some character into your social media marketing? Use Reels to interview your teammates or allow them to decide a favourite track and showcase a passion or curiosity they’ve outdoors the workplace.
In fact, you’ll need to run all this stuff by means of your HR first, however once more it’s a good way to breathe some life into your social media posts, particularly in case your business tends to be extra buttoned-up.
You may also use Reels to focus on your model, merchandise, or providers, whereas introducing your group. The streaming app KidoodleTV shared staff picks Instagram Reels, asking employees members what they and their children like to observe on the app.
It let the model spotlight exhibits they provide whereas sharing a bit of extra concerning the individuals behind the app.
6. Present Off Your Merchandise
Does your product have many options or choices? Or do you make customized merchandise for each buyer? Reels may also help you spotlight what makes your merchandise distinctive and spotlight product particulars and makes use of.
William Sonoma uses Instagram Reels to showcase the merchandise they provide in motion so followers can see how their merchandise may look on their Christmas desk or serving up their favourite dish.
7. Announce Giveaways On Instagram Reels
In case you’re utilizing giveaways to drum up extra followers or reward loyal clients, Instagram Reels may also help you get the phrase out and construct pleasure. Or you are able to do shock giveaways.
Fairly by JL shocked a few of their consumers with a free giveaway in recent orders, they usually introduced the winners in an Instagram Reel.
8. Educate Your Viewers Via Reels
Instagram Reels provide the likelihood to teach followers, both about your model or the values your model stands for. In fast snippets, you possibly can share the information chances are you’ll take without any consideration as an skilled, however they might nonetheless be exploring. It’s a good way to be an business advocate and train individuals.
As an example, right here’s how Baker Creek Heirloom Seeds uses Instagram Reels to teach their viewers about utilizing crops for natural drugs.
9. Present a Product Demonstration on Instagram Reels
Whether or not your product is sophisticated and wishes an intensive rationalization, otherwise you need to showcase cool options, these brief movies are a enjoyable option to showcase what makes your product nice. You will get inventive, foolish, or really off-the-wall. For instance, you can share particular options or much less apparent makes use of on your product.
Artists can leverage this by highlighting the element that goes into what you make. In her Instagram Reels, Rachel Froud gives followers a view into how she paints her pieces.
10. Use Reels to Unfold Some Happiness
On the subject of social media advertising and marketing, we spend lots of time desirous about the ROI, the underside line, and revenue margins. However generally, social media affords a much bigger alternative. With social media, we’re welcomed into individuals’s lives and have the prospect to deliver pleasure and lightweight.
Reels aren’t any exception. Actually, they are often the right option to deliver some pleasure and laughter. Hold it easy. Showcase one thing lovable or stunning. Let your little nook of the web deliver some brightness.
Here’s what America’s VetDogs shared of their Reels feed. It’s easy, just a bit sneak peek into their day by day work. Nothing excessive. They even used simply their background noise for audio, as a substitute of looping in a enjoyable track, though these decisions would have been limitless.
Instagram Reels can breathe new life into your Instagram account and assist you to build your following.
Have enjoyable creating brief movies that incorporate catchy tunes, whereas sharing your brand story. It’s a terrific instrument for experimenting and getting inventive, so dive in and revel in.
What’s your favourite Instagram Reels background tune?